Principal Content Strategist and Editor Lead

Responsibilities

• Build and maintain the company's messaging architecture, including brand narrative, value proposition, positioning, trust messaging, editorial standards, voice and tone, AI writing standards, review processes, content governance, and AI-assisted content workflows.
• Personally improve high-impact customer-facing content including landing pages, website copy, patient onboarding, lifecycle emails, SMS, push notifications, provider and patient education, product messaging, and YouTube/social media scripts.
• Partner closely with Product, Engineering, Clinical Operations, Lifecycle Marketing, Paid Media, SEO, Design, and Customer Success. Support AI search readiness through structured content, entity optimization, semantic content, and AI-friendly editorial practices.
• Within the first year, build a unified messaging and editorial framework, improve consistency across patient communications, modernize high-value content that drives acquisition, conversion, retention and trust, implement scalable AI-assisted editorial workflows, and establish a communication operating system supporting future product launches and lifecycle initiatives.

Requirements

• • 7+ years of experience in content strategy, editorial leadership, product marketing, UX writing, or strategic communications.
• • Exceptional writing and editing skills across digital channels.
• • Experience developing messaging frameworks, editorial standards, and communication systems—not just producing content.
• • Strong cross-functional experience partnering with Product, Engineering, Design, and Marketing teams.
• • Strong understanding of information architecture, content audits, and customer journey optimization.
• • Experience incorporating AI-assisted writing tools into editorial workflows while maintaining quality and governance.

Preferred

• • Experience in healthcare, digital health, health technology, or other regulated industries.
• • Experience supporting product launches, lifecycle communications, or regulated customer communications.
• • Familiarity with SEO strategy, AI search optimization, structured content, schema concepts, semantic search, and knowledge graph principles.

Benefits

• - 401(k)
• - Health insurance
• - Parental Leave
• - Paid time off