Senior Content Strategist - Freelance

Requirements

• 8+ years of experience in content strategy for digital products, apps, and web platforms, with a portfolio that demonstrates structured thinking and measurable outcomes on complex, high-visibility consumer experiences
• Strong writing and editing skills, with the ability to define voice, tone, messaging hierarchies, and editorial guidelines across product and marketing surfaces
• Demonstrated ability to analyze user, client, and business needs and develop relevant content strategies, frameworks, and taxonomies that measurably improve outcomes
• Comfort consuming large quantities of research and data, including behavioral, consumer, industry, and academic sources, to inform perspectives, set KPIs, and partner on measurement
• Experience driving content for high-traffic digital surfaces, including information architecture, navigation, personalization, SEO, accessibility, experimentation, and content operations
• Proven success working cross-functionally with strategists, product managers, UX designers, copywriters, creatives, engineering, and analytics teams
• Strong presentation skills, with the ability to craft persuasive narratives and present confidently to senior clients and internal leadership
• Knowledge of contemporary practice across digital product development, including agile delivery, content governance, and operational frameworks
• Ability to take responsibility for on-time deliverables and expertly crafted perspectives within an accelerated timeline

Preferred

• Undaunted by the unknown; ambiguity sparks your curiosity and accelerates your learning
• A love of hard problems and a drive to inspire new ways of thinking across teams and stakeholders
• A passion for transforming large amounts of disorganized information into clarity through structure, rigor, and systems
• Deep affinity for the end user, with empathy that translates into usable, valuable content experiences
• Extreme attention to detail coupled with the ability to zoom out to a compelling strategic narrative
• Phenomenal communication skills and the ability to partner with senior clients and executive stakeholders
• 8+ years working across digital experience, brand experience, customer experience, or communications; an intersection of more than one is ideal; experience with financial services, membership and loyalty programs, or mobile app ecosystems is a plus
• Self-directed and proactive; comfortable operating independently in a fast-paced, high-visibility environment