Senior Content Strategist

Responsibilities

• Develop content strategies for campaigns and product launches, from concept and channel plan through content rollout across social, email, and web.
• Plan and build monthly organic social calendars: concepts, grid planning, hashtags, and pre-launch content scoring.
• Write social captions, email copy (subject lines, preview text, body), and campaign copy in each brand’s voice.
• Partner with designers and art directors to turn strategy and copy into creative, and keep calendars on schedule through internal and client review.
• Own community management, including engagement, responses, resharing partner and press content, and giveaway management.
• Build and manage CRM content calendars and briefs for recurring emails and campaign moments, working with CRM developers on segmentation and send timing.
• Write long-form content, including articles, blog posts, and educational web content, optimized for search and AI discoverability.
• Set campaign KPIs, report on performance, and turn results into recommendations.
• Act as a client-facing strategist: evaluate feedback, separate in-scope from out-of-scope requests, and present recommendations with clear reasoning.
• Coordinate with partner agencies (PR, media, influencer) on integrated campaign timelines.

Requirements

• 5+ years in social content strategy and email/CRM content, agency side preferred.
• Proven ability to run both an organic social calendar and a lifecycle email calendar.
• Strong copywriter across short and long form, who can shift between distinct brand voices, from elevated and restrained to playful.
• Familiarity with SEO content best practices; experience writing for AI search visibility is a plus.
• Experience with luxury or premium brands, and the judgment to know when a trend fits the brand and when it doesn’t.
• Expertise in Klaviyo, Braze or a similar ESP, and a social management platform such as Sprout Social.
• Spirits or bev-alc experience, including familiarity with responsible marketing and compliance review, is a strong plus.

Preferred

• Knowledgeable in leveraging AI is nice-to-have, but not required.

Benefits

• Medical, dental, and vision.
• Bonus PTO for your birthday, volunteering, and personal wellness.
• Summer Fridays.
• Fully remote.
• Referral bonuses.