Senior Director, Commercial Systems & CRM

Bowie, MD (On-site)

$171K/yr – $220K/yrSenior Level12+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the CRM and commercial tech stack strategy across ERP-linked platforms, aligning with Sales, Marketing, and Finance to drive forecast accuracy and pipeline visibility.

  • Enterprise CRM governance and platform optimization to improve adoption and reliability.
  • Adoption and automation programs that boost seller productivity and streamline lead management.
  • Data governance and executive dashboards to inform ROI and cross-functional decisions.

Job Description

Responsibilities

  • Develop and execute the enterprise strategy and roadmap for CRM and commercial technology platforms.
  • Align technology capabilities with business priorities to improve commercial performance and customer engagement.
  • Evaluate emerging technologies, including AI-enabled solutions, to drive innovation and productivity.
  • Provide executive oversight of the enterprise CRM platform, ensuring scalability, reliability, adoption, and continuous improvement.
  • Lead governance, enhancements, release management, and platform optimization.
  • Ensure seamless integration with ERP, marketing automation, customer support, CPQ, and analytics platforms.
  • Partner with Sales leadership to optimize lead management, pipeline visibility, forecasting, and opportunity management.
  • Improve seller productivity through automation and standardized workflows.
  • Drive adoption of commercial systems and best practices.
  • Establish enterprise data governance standards.

Requirements

  • 12+ years of progressive leadership experience supporting commercial organizations through CRM, Sales Operations, Revenue Operations, or Business Systems.
  • 7+ years leading enterprise technology initiatives and cross-functional teams.
  • Experience optimizing enterprise CRM platforms (Salesforce preferred).
  • Strong executive communication, change management, and stakeholder leadership skills.
  • Bachelor’s degree required; MBA or advanced degree preferred.

Benefits

  • Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.
Inovalon logo

Inovalon

Inovalon empowers customers to improve clinical outcomes and economics across healthcare. We do this with data-driven, cloud-based SaaS solutions powered by the most broadly used cloud platform in U.S. healthcare, the Inovalon ONE® Platform. This platform brings together national-scale connectivity, the largest primary source dataset in the nation, decades of healthcare and technology experience, and advanced analytics to help customers inform, accelerate, and improve patient care and healthcare economics.Our analytics and capabilities are used by over 50,000 active, licensed customers, and are informed by the primary source data of more than 92 billion medical events across 1.1 million physicians, 706,000 clinical settings, and 416 million unique lives.We work with:• 15 of the top 15 U.S. health plans• All top 25 U.S. healthcare provider systems• 8 of the top 15 global pharmaceutical companies• 3 of the top 10 specialty pharmacy companiesFrom payers and providers to pharmacy organizations and life sciences companies, anyone in healthcare can benefit from the powerful capabilities of the Inovalon ONE Platform.

Founded in 1998
Bowie, Maryland, USA
3.3K employees (119 in marketing)

Traffic Signals

Monthly Visitors
424.1K
Monthly Google Ads Budget
$37.7K
Traffic Source Mix
Search
20.2%
Direct
71.1%
Referral
6.4%
Social
1.9%
Paid
0.3%

Headcount Trend

Current headcount: ~3.3K

Marketing Team

Marketing Team Size
103 (3% of company)
Median Career Experience
14 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2

Recent News