Senior Director, Brand Strategy (Creative Director) ($181,700.00 - $233,900.00)

Responsibilities

• Set the creative vision for retail branding, aligning brand priorities with business objectives and customer needs.
• Develop and manage the retail content strategy and calendar to drive leasing, foot traffic, and sales.
• Lead multi-format content development—including digital, video, and experiential assets—from concept to delivery.
• Direct an internal creative team and external agency partners to maintain high-quality design and production standards.
• Oversee social and earned media strategies, programming, and performance metrics aligned with brand narratives.
• Collaborate with Portfolio Marketing, Leasing, Asset Management, and Operations to activate content across the portfolio.
• Execute customer marketing strategies across Business-to-Customer (B2C) segments to convey retail center value.
• Produce high-impact pitch materials, brochures, and Business-to-Business (B2B) thought leadership to support brokers and retailers.
• Integrate Artificial Intelligence (AI) and martech tools to optimize workflows and adapt to changing consumer behaviors.
• Partner with analytics teams to evaluate campaign performance, Return on Investment (ROI), customer personas, and segmentation.

Requirements

• Bachelor's Degree (or equivalent experience)
• 7+ years, with most experience developing creative work within an advertising agency or internal corporate creative services department.
• Experience building customer testimonial and social proof initiatives, including video and multimedia content strategies.

Preferred

• Deep expertise in B2B and consumer behavior, retail marketing, channel strategy, partnership marketing, and multi-platform campaign execution.
• Mastery of core branding principles and copywriting (headlines and body copy) to guide high-quality creative execution.

Benefits

• The Company also offers competitive benefits for full time employees including paid time off, matching 401(k), and health benefits.