Senior Director, Brand Strategy

USA (On-site)

$150K/yr – $175K/yrSenior Level7+ years expFull time

Posted 5 hrs ago

Job Summary

Own and shape strategy for pharma and life sciences brands, leading brand positioning, messaging, and strategic narratives; run workshops, craft briefs, and guide cross-functional teams from discovery to delivery while aligning with client needs.

  • Lead the development of positioning platforms and messaging architectures
  • Translate complex medical information into actionable strategic roadmaps
  • Mentor and develop strategists across the team

Job Description

Responsibilities

  • Shape brand strategy from insight to execution – Lead the development of positioning platforms, messaging architectures, and strategic narratives rooted in discovery, research, and real audience insights. Own strategic direction for your assigned brands, ensuring every recommendation is clear, compelling, and aligned with what the client needs to achieve.
  • Craft briefs that inspire greatness – Your creative briefs aren't just documents, they're launching pads. You'll develop compelling, insight-driven briefs that give creative teams the clarity, direction, and inspiration they need to produce work that breaks through the noise and actually changes behavior
  • Be the strategic voice clients trust – Serve as the day-to-day strategic lead, delivering confident counsel and building strategy POVs that turn complex insights into actionable communication roadmaps.
  • Facilitate breakthrough thinking – Lead client workshops, stakeholder interviews, and strategic sessions that push positioning and brand planning forward, not just document what already exists.
  • Connect strategy to all critical business touchpoints – Partner with account teams and cross-functional leads to ensure your strategic thinking informs everything downstream from creative development to content planning to tactical activation.
  • Drive growth and support new business opportunities – Contribute meaningfully to pitches by crafting strategic approaches, shaping pitch narratives, and presenting with confidence.
  • Stay ahead of the curve but true to the craft – Keep your finger on the pulse of market trends, industry shifts, and emerging opportunities, weaving these insights into every client recommendation. All the while, being a driving force to ensure the fundamentals of marketing and human behavior keep the team grounded.
  • Become the go-to expert – Serve as a subject matter authority on your client brands, therapeutic areas, and markets. Know the competitive landscape, understand customer needs deeply, and stay fluent in the science and clinical context that matters.
  • Translate science into strategy – Take complex medical, technical, or scientific information and transform it into clear, compelling strategic frameworks that guide creative teams and inform communication planning.
  • Apply deep market knowledge – Leverage your understanding of life sciences and biopharma dynamics (especially in areas like rare and hard to treat disease) to shape positioning and messaging that actually breaks through.

Requirements

  • 7-10 years of strategic planning or brand strategy experience in pharma, life sciences, or healthcare (agency experience strongly preferred)
  • Proven track record developing positioning platforms, messaging architectures, and communication strategies that have elevated brand visibility and differentiation
  • Deep expertise in life sciences or biopharma, with rare disease or precision medicine experience as a strong plus
  • Demonstrated success leading client relationships and presenting complex strategic recommendations to senior stakeholders
  • Experience contributing to new business development, including crafting strategic approaches and presenting in pitch environments
  • Strong ability to translate scientific, technical, or medical information into strategic frameworks
  • Excellent communication and interpersonal skills: you can clearly articulate your thinking and bring people along
  • Bachelor's degree required; advanced degree in marketing, business, communications, or life sciences a plus

Benefits

  • Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
  • 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
  • Parental Leave. Generous paid time off for parents to bond with their newest addition
  • Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
  • And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!
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CG Life

CG Life is a different breed of agency, built for the unique challenges of bringing precision medicine to market. Biopharma companies advancing therapies for rare and hard-to-treat diseases face a commercialization gap. They need a partner who has been there before, fluent in complex science, deeply attuned to rare disease ecosystems, and capable of orchestrating every step of commercialization. CG Life is more than an agency—we are defining a new class of partner that understands the full journey. We’re the locals, with expertise in scientific translation and market shaping, omnichannel activation, and patient/HCP engagement, all underpinned by data, AI, and deep domain expertise in rare and complex therapies.Let’s get to extraordinary. Together. Expert capabilities in:Brand StrategyPublic RelationsSocial MediaCreativeScientific CommunicationsOmnichannel Strategy & EnablementMedia PlanningAnalytics & Insights

Founded in 2003
Chicago, Illinois, USA
203 employees (49 in marketing)

Salaries

Posted range

$150K/yr – $175K/yr

Taken straight from the job posting.

Brand Strategy median pay in the United States

$147K/yr

Most pay falls between $106K and $185K. Based on 442 salaries.

See all CG Life salaries

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Jan 2023
    Private Equity

Traffic Signals

Monthly Visitors
5.5K
Monthly Google Ads Budget
$19.2K
Traffic Source Mix
Search
31.8%
Direct
51.2%
Referral
6.8%
Social
8.8%
Paid
1.3%

Headcount Trend

Current headcount: ~203
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Senior Director, Brand Strategy

CG Life · USA · On-site