Senior Director- Brand Marketing & Strategy

Responsibilities

• Partner with the Chief Marketing Officer and senior leadership to define and evolve the bank’s brand strategy, positioning, architecture and value proposition.
• Translate brand strategy into integrated marketing programs that support enterprise priorities, customer growth and business objectives.
• Serve as a senior brand steward, ensuring consistency and excellence across all customer-facing channels and experiences.
• Identify opportunities to strengthen brand differentiation, relevance and emotional connection with key audiences.
• Develop and maintain brand standards, guidelines and governance across the organization.
• Leverage customer insights, market intelligence, competitive trends and brand performance data to inform strategic decisions.
• Lead the development and execution of the bank’s integrated advertising strategy across traditional, digital, social and emerging channels.
• Establish a clear creative vision and ensure campaigns consistently reflect the bank’s brand strategy and personality.
• Oversee agency relationships, creative development, production and campaign execution.
• Ensure advertising programs deliver brand-building impact and contribute to measurable business results.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field; MBA or advanced degree preferred.
• 15+ years of progressive experience in brand marketing, advertising, media, integrated marketing or related discipline.
• Significant leadership experience within a matrixed organization; financial services or banking experience strongly preferred.
• Demonstrated experience leading multiple disciplines across advertising, media, sponsorships, events, experiential marketing and/or physical brand environments.
• Proven ability to develop and execute enterprise-level brand strategies.
• Experience closely managing marketing budgets and external agency relationships.
• Strong understanding of customer insights, marketing analytics and brand measurement.
• Demonstrated ability to influence senior executives and lead through a matrixed organization.
• Exceptional communication, presentation and relationship-building skills.
• Strong business acumen, strategic thinking and financial management capabilities.

Benefits

• Eligible teammates may participate in a comprehensive benefits package that includes medical, dental, vision, life insurance, disability coverage, paid time off, retirement savings through a 401(k) plan, wellness resources, and other programs designed to support teammates' health and financial well-being, subject to plan terms and eligibility requirements. In addition, certain positions may be eligible for incentive compensation, bonuses, or other variable compensation, subject to applicable plans and performance criteria.