Lead Creative Strategist, Brand

Responsibilities

• Represent the Target brand as a credible voice with partners and leaders, and serve as the connection point for significant Target brand questions, opportunities, and requests.
• Translate Target brand strategy, principles, and guardrails into practical guidance that helps partners make consistent choices across experiences and touchpoints.
• Assess brand relevance, strategic fit, and readiness; connect work to the right teams and clarify ownership and decision rights.
• Hold the line on brand standards: identify work that doesn't reflect the Target brand, redirect it with partners before it advances, and escalate to Brand leadership when needed.
• Educate partners on the Target brand through simple tools, routines, and learning that make the brand easier to understand and apply independently.
• Lead a focused set of priority Target brand initiatives, as set with the Chief Brand Officer, by defining scope, success measures, and stakeholder alignment.
• Actively manage the brand ecosystem with responsibilities ranging from facilitation to development of key initiatives.
• Coordinate cross-functional partners to manage dependencies, solve brand challenges, and translate strategy into aligned action.
• Lead the brand strategy and roadmap for the Stores of Influence program, partnering with activation teams on execution and recommending storytelling and expansion opportunities.
• Oversee the Stores of Influence budget: track spend against plan, partner with Finance and activation teams on forecasting, and recommend investment tradeoffs to Creative leadership.

Requirements

• 7+ years of relevant experience in brand management, creative strategy, brand strategy, or agency account or engagement management.
• Demonstrated experience stewarding a large consumer brand across functions, channels, or experiences and translating brand strategy into practical guidance .
• Experience leading cross-functional strategic initiatives from direction-setting through alignment and learning.
• Experience managing a program or initiative budget, including tracking spend, forecasting, and making investment recommendations.
• Strong understanding of how enterprise strategy, brand positioning, creative strategy, marketing, and guest experience work together.
• Excellent judgment, influence, and facilitation skills , including the ability to evaluate brand fit, clarify tradeoffs, and align senior stakeholders without formal authority.
• Ability to synthesize guest, cultural, competitive, business, and performance inputs into a clear strategic point of view .
• Strong written, verbal, presentation, and story telling skills , with the ability to make complex ideas clear and actionable.
• Strong taste level and creative point of view, with the confidence to challenge off-brand work while respecting creative ownership.
• Comfort creating structure through ambiguity and balancing long-term brand stewardship with immediate business needs.

Benefits

• comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
• Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
• Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits .