Senior Director, Brand Planning

Responsibilities

• Find & Measure the Opportunity
• Work with brand and cross-functional partners to understand how people discover, follow, join and support Team USA, and where we lose them.
• Turn those gaps into clear brand opportunities, each with a defined audience, purpose and measurable outcome.
• Own the brand measurement framework with cross-functional partners: the baseline for every gap, the metrics that show it closing, and the link between brand health and business results.
• Build commercial and fundraising value into every opportunity from the start.
• Orchestrate the Annual Planning Cycle
• Lead Team USA’s annual planning cycle, making what the team finds and measures the starting point for priorities, investment and the annual operating plan.
• Partner with Brand Strategy on strategic objectives, and with Commercial Development to connect the plan to the operating plan and budget.
• Build and own Team USA’s integrated plan and calendar: one plan that brings every team, moment and investment together, from the Road to LA28 through Utah 2034 and beyond.
• Decide what each moment must achieve and how it carries people into the next, so the energy of a Games builds year-round instead of fading.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent work experience
• 12+ years in brand planning, strategic planning or brand strategy, including both agency planning (brand, account or communications) and client-side brand strategy or planning
• Has led an annual or multi-year planning cycle for a brand or organization, from insight and opportunity identification through to operating plan, budget and briefs
• Has built and used a brand measurement framework (brand health tracking, KPI setting, baselines and reporting) to set priorities and prove impact
• Track record of orchestrating an integrated plan and calendar that many teams delivered without direct reporting lines.
• 5+ years leading planners or strategists, with direct reports and cross-functional leadership
• Track record of turning brand opportunities into programs or platforms that drove measurable brand and business results
• Experience in a large, fast-moving, cross-functional organization such as a leading technology platform, media company or consumer brand strongly preferred
• Sports, entertainment, media or purpose-driven experience a plus; Games, tentpole or live-event planning a plus; knowledge of the Olympic and Paralympic ecosystem a plus
• Orchestrator: brings many teams, leaders and timelines together into one plan, and keeps it moving

Preferred

• Experience in a large, fast-moving, cross-functional organization such as a leading technology platform, media company or consumer brand strongly preferred
• Sports, entertainment, media or purpose-driven experience a plus; Games, tentpole or live-event planning a plus; knowledge of the Olympic and Paralympic ecosystem a plus

Benefits

• Bonus: This position will be eligible for the Annual Incentive Award Program, which has a 20% target. The USOPC may change or eliminate this program at any time at its sole discretion.
• Benefits: This position will be eligible for USOPC benefits. You can view a summaryhere.