Senior Director, Brand Planning
United States Olympic & Paralympic Committee
USA (Remote)
$170K/yr - $180K/yrIn-houseFull-timeSenior level12+ years exp.
23 hrs ago
General Manager of Brand Strategy & Design
Savannah, GA (On-site)
Salary Not AvailableSenior Level7+ years expFull time
Posted 1 day ago
Job Summary
Owns GPA's brand strategy, digital platforms, and advertising programs while steering event operations and partnerships, with a track record in branding leadership and port industry experience.
- Manages brand governance, guidelines, and adoption of assets
- Leads website strategy, SEO, analytics, and ADA compliance
- Oversees advertising, sponsorships, and ROI analysis
Job Description
Responsibilities
- BRANDING:
- Lead the planning and execution of GPA's brand strategy, governance and compliance across all communications and stakeholders' touchpoints.
- Establish and maintain brand standards, guidelines, training and adoption of all approved assets.
- WEBSITE DEVELOPMENT and PERFORMANCE:
- Lead the strategic direction, governance and performance of GPA's digital platforms, including website content strategy, search engine optimization, Google Analytics reporting, digital accessibility (ADA) and stakeholder engagement initiatives to enhance user experience, increase website traffic and support company goals.
- Direct the strategy, maintenance and continuous improvement of AI-enabled resources and customer-facing digital services, including Marine Terminal Operator schedules, Colonels Island Common Area User Area info, and other operational support tools, and ensure Americans with Disabilities Act (ADA) compliance.
- ADVERTISING:
- Provide strategic leadership, analyze and negotiate advertising, sponsorship, media partnership initiatives, budget oversight, performance measurement and ROI analysis.
- Increase brand visibility across local, regional, national and industry audiences to optimize advertising spend.
- EVENT OPERATIONS:
Requirements
- Managerial experience in branding, website management, advertising, graphics design, negotiations. High
- 7-9 years Industry experience in port business and operations. Required
- Required Bachelor's Degree in Communications or related field
- TWIC - Transportation Worker Identification Credential Required Upon Hire
- Driver's License - Valid state driver’s license Required Upon Hire
Georgia Ports Authority
3.9 Glassdoor
Georgia’s Ports in Savannah and Brunswick are strategic gateways, creating the most competitive supply chains in the nation with their level of operations, connectivity and supply chain ecosystem. These attributes combined with Georgia’s ranking as the top state to do business for 12 consecutive years create a very unique business model for growth.The Port of Savannah is one of the best-connected ports in the U.S. to world markets with 35 ship calls a week, 42 doublestack trains per week and 14,000 truck gate moves daily. The Port of Brunswick is the top U.S. RoRo port for automotive and machinery logistics with over $262 million in recent upgrades and a new $100 million fourth berth being built. GPA has a self-financed $4.5 billion investment plan for the next ten years which will see five new big ship berths added in Savannah and a fourth berth in Brunswick to meet future growth. In the past decade, GPA has invested $3.2 billion in infrastructure improvements. As part of GPA’s community engagement efforts, $6 million is being donated to port communities to support a multi-year, local workforce housing initiative. The GPA supports nearly 650,965 jobs throughout the state, representing $43 billion in personal income, $174 billion in sales, and $6 billion in state and local taxes annually.
Founded in 1945
Atlanta, Georgia, USA
682 employees
75% recommend to a friend
95% CEO approval
Salaries
Brand Strategy median pay in the United States
Most pay falls between $106K and $185K. Based on 461 salaries.
Marketing Team
Median Tenure
23.5 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
83.4K
Traffic Source Mix
Search
29.6%
Direct
63.7%
Referral
4.9%
Social
1%
Paid
0.5%
Headcount Trend
Current headcount: ~681
News about Georgia Ports Authority
Links
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