Senior Director, Brand & Content Strategies at Otterbein University | Westerville, OH

Otterbein University

Senior Director, Brand & Content Strategies

Westerville, OH (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Own Otterbein’s brand and communications strategy for a university-wide audience, shaping voice and storytelling to drive enrollment and philanthropy while aligning messaging across schools, departments, and senior leadership.

Leadership & governance: direct the Marketing and Communications team and set cross-functional priorities.
Brand ownership: maintain institutional voice, brand standards, templates, and tools across channels.
Integrated storytelling: coordinate messaging among marketing, PR, enrollment, and philanthropy for all platforms.

Job Description

Own Otterbein's brand and communications strategy with a cross-campus audience, aligning messaging to support enrollment and philanthropy goals while guiding senior leadership through storytelling and voice.

Responsibilities: Direct and manage the Marketing and Communications team to meet university needs.
Responsibilities: Hire, train, supervise, and evaluate assigned staff.
Responsibilities: Prioritize competing institutional marketing and communications needs and manage workflow to meet deadlines.

Otterbein University

Otterbein is an inclusive community dedicated to educating the whole person in the context of humane values. Our mission is to prepare graduates to think deeply and broadly, to engage locally and globally, and to advance their professions and communities. An Otterbein education is distinguished by the intentional blending of the liberal arts and professional studies, combined with a unique approach to integrating direct experience into all learning.

Westerville, Ohio, USA

1.2K employees (84 in marketing)

www.otterbein.edu