Marketing Specialist
HiredBuddy
USA (Remote)
$60K/yr - $70K/yrIn-houseContractIntern/new grad2+ years exp.
3 hrs ago
Senior Director, Brand & Content Strategies
Westerville, OH (On-site)
Salary Not AvailableSenior Level7+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the brand and communications engine to advance enrollment, philanthropy, and inclusive storytelling across university channels, while building a scalable, audience-aware strategy and a high-performing team.
- Growth & Brand Strategy: Align messaging across marketing, PR, recruitment, and fundraising into a cohesive institutional narrative.
- Team & Process Leadership: Hire, coach, and evaluate staff; implement performance management and optimize workflow to meet deadlines.
- Brand Governance: Create and propagate institutional voice, standards, and resources; drive cross-unit adoption of brand guidelines.
Job Description
Lead institutional brand and integrated communications to drive enrollment, philanthropy, and inclusion, shaping audience-specific positioning and strategic storytelling across campus and external partners.
- Growth Strategy: Align marketing, advertising, public relations, recruitment, and philanthropy messaging into a coordinated plan across all platforms.
- Team Leadership: Direct and manage the Marketing and Communications team, hire and develop staff, and implement performance management.
- Brand Stewardship: Develop and maintain brand standards, templates, and resources, ensuring adoption across Otterbein and collaborations with internal partners.
Otterbein University
Otterbein is an inclusive community dedicated to educating the whole person in the context of humane values. Our mission is to prepare graduates to think deeply and broadly, to engage locally and globally, and to advance their professions and communities. An Otterbein education is distinguished by the intentional blending of the liberal arts and professional studies, combined with a unique approach to integrating direct experience into all learning.
Traffic Signals
Monthly Visitors
82.7K
Traffic Source Mix
Search
46.9%
Direct
33.6%
Referral
12.3%
Social
1.5%
Paid
3.5%
Headcount Trend
Current headcount: ~1.2K
Marketing Team
Marketing Team Size
44 (4% of company)
