Responsibilities

• Communications Strategy
• Apply strategic thinking to develop communication materials that align with organizational goals.
• Anticipate challenges and support effective decision-making and engagement.
• Identify and evaluate emerging opportunities by analyzing stakeholder needs, organizational priorities, and external trends to inform communication initiatives and maximize impact.
• Digital Marketing Strategy
• Create an organization-wide digital media strategy for the various JMA campaigns
• Manage JMA’s primary digital channels, including Instagram, Facebook, LinkedIn, YouTube, X and other emerging platforms if applicable
• Assist in developing and maintaining coordinated content calendars across social media, email, and campaign priorities to promote a consistent, diverse content pipeline
• Plan and execute campaigns across social media, websites, email, search engines, and paid advertising (like Facebook and Instagram)
• Understand target audiences, content positioning, and brand messaging.
• Identify new tools JMA can use to move campaigns forward
• Content Creation and Communication
• Update and maintain JMA websites. Support campaign websites, as needed.
• Draft, edit, schedule, and publish platform-specific content across social media and digital channels
• Create graphics, short-form videos, and other digital storytelling materials using tools such as Canva, Capcut and in-app editing tools
• Coordinating with designers, writers, influencers, and other stakeholders.
• Creating a training program for staff so they can begin “owning” parts of this work
• Campaign Digital Support
• Work with campaign teams to support digital campaign plans and communications strategies
• Assist in developing digital materials and tactics that support organizing, advocacy, and public education efforts
• Support audience-targeted digital outreach, including targeted digital advertising campaigns
• Support digital amplification of campaign milestones, reports, worker stories, events, and coalition actions
• Coordinate with organizers and researchers to ensure digital content reflects campaign strategy and worker-centered storytelling
• Coordinate with IT and admin teams on maintaining accurate inventories of current campaign digital channels
• Data Analysis and Performance Measurement
• Use analytical tools to track engagement, traffic, conversions, and return on investment (ROI) related to advertisements and geofencing
• Provide monthly analytics reporting and performance tracking of social media channels using Sprout Social
• Interpret data to identify trends and improve campaign performance.
• Making data-driven decisions.
• Organizational Responsibilities
• Collaborate across departments to support organizational communications goals
• Support digital communications needs for events, fundraising, coalition work, and organizational initiatives
• Contribute to organizational conversations around emerging digital tools and platforms
• Help maintain organized digital files, Drive folders, and account credential systems
• Contribute to a collaborative team culture rooted in feedback, learning, and shared problem-solving
• Contribute to JMA’s organizational development (participates in staff meeting planning committee, provides feedback for performance evaluations, joins at least 1 other planning committee or working group)

Requirements

• 5+ years of experience working on digital strategies for campaigns
• Analytics and reporting experience. Ability to measure performance using tools such as Google Analytics and other tools. Ability to turn data into recommendations.
• Creating and driving a content calendar. Understanding what content works best on different platforms and which audiences are on which platforms
• Familiarity with social media management tools, content management systems, and advertising platforms
• Experience with JMA platforms, including WordPress, LinkedIn, Instagram, and Google Ads, Action Network, Salesforce, CANVA (or a similar tool)
• Ability to recommend new platforms based on needs
• A deep commitment to social and economic justice, and to strengthening the rights of working people.
• Ability to travel up to 4 times a year for annual staff retreat and to learn more about campaigns
• Communicate clearly over the phone with reasonable accommodations
• Routinely operate a laptop or computer

Benefits

• Salary Range $70,000 - $88,000 ( based on experience and location)
• 100% employer-paid medical, dental, and vision (employee + dependents)
• Generous PTO, including a two-week winter break and sabbatical after 5 years
• 401(k) with 5% employer contribution
• Remote work support (home office setup, internet stipend, cell phone reimbursement)
• Professional development opportunities
• PSLF-eligible employer
• Jobs to Move America is a unionized workplace (this role is part of the bargaining unit) and is deeply committed to equity and inclusion in its policies and practices.