Digital Marketer - For Startup
Theraque inc.
USA (Remote)
In-housePart-timeMid level5+ years exp.
7 hrs ago
Senior Digital Marketing Strategist
New York City, NY (Hybrid)
$95K/yr – $115K/yrSenior Level4+ years expFull time
Posted 3 weeks ago
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Job Summary
Own end-to-end digital shelf strategy across PDPs, brand stores, and D2C to boost discoverability and conversions.
- Lead engagements across Amazon, Walmart, Target ecosystems to tighten metadata, content, and AI-assisted discoverability.
- Partner with senior stakeholders in workshops to turn insight into actionable briefs and decisions.
- Define scalable content frameworks for SKUs, A+ modules, and brand-store storytelling, aligned to retailer requirements and AI-driven search outcomes.
Job Description
- Lead end-to-end digital shelf strategy engagements for Indie clients across CPG and retail categories, from discovery and audit through framework development and activation.
- Serve as a senior day-to-day strategic partner to client stakeholders, leading working sessions, presenting recommendations, and guiding decisions with confidence and clarity.
- Develop strategic frameworks that define best-in-class content standards across retailer PDPs, brand-owned sites, and D2C experiences — and translate those standards into actionable direction for client and creative teams.
- Proactively identify opportunities, competitive gaps, and optimization priorities across a client’s digital shelf footprint.
- Own written content strategy across the full 7OA stack: title and SKL optimization, bullet copy, below-the-fold product descriptions, A+ premium narrative, and brand store storytelling.
- Develop and brief visual content with precision — including supplementary images, A+ module creative direction, brand store art, and super shoot-ready shot lists. You don’t need to be a designer; you need to be able to brief one clearly and hold them to a standard.
- Write and review content yourself when needed — SKLs, content briefs, principle frameworks, and playbooks are all in scope. This is a hybrid role; you’ll direct others and get hands-on in equal measure.
- Translate content strategy into production-ready briefs that enable execution teams, photographers, and content agencies to deliver on-brief, on-time, and on-brand.
- Advise clients on how AI-driven search, answer engine optimization (AEO), and large language model discoverability affect how their products are found, surfaced, and chosen — across retailer search and AI-assisted commerce experiences alike.
- Apply AEO principles directly to written content strategy — including how product descriptions, benefit copy, and structured content affect a brand’s visibility in AI-generated answers, zero-click results, and agentic shopping flows.
Indie Consulting, LLC
Indie Consulting is your full service marketing partner from strategy to activation.We are specialized marketeers committed to ‘getting it right’ with core services defined by Strategy, Creative, and Activation. Our formula for adaptable marketing programs is digitally-led, fluidly resourced, and guided by empathy to result in impactful outcomes, always.With experience across various industries and path-to-purchase models, we create custom scopes and resourcing approaches to meet the needs of our clients’ teams and businesses. We are not here to simply execute, but rather morph, mold, empathize and flex as we integrate onto a team to drive measurable business results.How can your marketing work harder for your business goals?Visit our website to learn more and contact us!
