Senior Digital Marketing & Analytics Manager

Responsibilities

• Provide day-to-day direction for offshore analytics resources supporting performance measurement, digital analytics, data visualization, segmentation, predictive modeling, and marketing insights.
• Lead end-to-end analytical projects, including test design, data collection and preparation, modeling, visualization, interpretation, and communication of findings.
• Translate complex data into actionable recommendations that improve acquisition, retention, channel mix, marketing ROI, LTV/CAC, NPS, and overall marketing performance.
• Develop and maintain standardized weekly, monthly, and quarterly reports, executive dashboards, and QBR materials covering lead generation, digital engagement, channel performance, earned impressions, risks, opportunities, and key marketing metrics.
• Build forecasting models, predictive analytics, and actionable segmentation to support marketing and sales planning, targeted communications, journey analysis, prioritization, and strategy.
• Establish and maintain data governance practices that improve accuracy, consistency, documentation, reliability, and stakeholder confidence across marketing and sales data.
• Partner with Marketing, Sales, Finance, and cross-functional stakeholders to define requirements, align on a unified KPI framework, and deliver analytics solutions tied to business priorities.
• Evaluate analytics tools, processes, and resources to identify opportunities for automation, efficiency, scalability, and adoption of emerging analytics capabilities and best practices.
• Develop data-informed perspectives on industry trends, competitor activity, brand health, and reputational risk using media, social, brand, and performance data.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, Finance, Computer Science, or a related field; an equivalent combination of education and experience may be considered.
• Seven or more years of experience in marketing analytics, business analytics, data insights, performance measurement, or a related analytical function.
• Experience developing KPI frameworks, dashboards, reporting cadences, and executive-ready insights that support business decision-making.
• Demonstrated experience with advanced analytics, data visualization, and reporting tools, including Excel and PowerPoint; experience with SQL, Power BI, Tableau, or similar tools preferred.
• Experience partnering with cross-functional teams to translate business objectives into measurable reporting, analysis, and recommendations.
• Advanced proficiency with analytics, reporting, and visualization tools, including Excel and one or more platforms such as SQL, Power BI, Tableau, Python, R, or similar tools.
• Strong understanding of marketing performance measurement, KPI frameworks, campaign analytics, attribution, channel performance, ROI, LTV/CAC, funnel metrics, and executive reporting cadences.
• Ability to translate complex data into clear, concise, executive-ready insights, dashboards, business review materials, and recommendations for audiences with varying technical backgrounds.
• Working knowledge of CRM, marketing automation, web analytics, and MarTech platforms such as Salesforce, Marketo, Google Analytics, or related systems.
• Working knowledge of statistics, experimental design, A/B testing, regression analysis, segmentation, and predictive modeling.

Preferred

• Master’s degree in quantitative, business, marketing analytics, or related field preferred; equivalent experience will be considered.
• Experience with data cloud, warehouse, or analytics platforms such as Snowflake, Databricks, Azure, SQL, Power BI, Tableau, Salesforce, Marketo, Google Analytics, Hootsuite, AdRoll, Sprout Social, or similar tools.
• Experience developing executive-level dashboards, KPI scorecards, and business review materials for senior leadership audiences.
• Financial services, wealth management, or advisor marketing experience preferred.
• Experience analyzing social, earned media, and brand health performance, including engagement, audience growth, share of voice, message pull-through, sentiment, and competitive positioning.
• Ability to interpret third-party brand research and apply findings to marketing and communications strategy.