Senior Demand Strategy Lead, Experiences

Responsibilities

• Own lifecycle & CRM strategy
• - Define the end-to-end guest lifecycle strategy for Experiences, from first touch through repeat booking
• - Own the roadmap for email and push programs: Tripcycle, home-abandoner sequences, transactional messaging, and Launchpad integration
• - Identify the highest-impact audience segments, messaging angles, and send cadences, and build a rigorous testing framework to validate them
• - Drive automation of high-performing sends to maximize reach with minimal ongoing cost
• Own editorial & owned content
• - Set the strategy for the Experiences newsletter and other owned content we produce: what we publish, to whom, and how it ties to demand and discovery
• - Build an editorial calendar and a content-to-conversion measurement approach, so owned content is held to demand outcomes, not just engagement
• - Partner with Brand, Creative, and the affiliates/social lead so owned content, social, and lifecycle reinforce one another rather than overlap
• Own Guest Referrals program strategy

Requirements

• 12+ years in growth, lifecycle, CRM, email, or content marketing, ideally in a consumer marketplace or travel context
• Track record owning a channel or lifecycle strategy end to end and being accountable for its business outcome, not just executing campaigns
• Experience setting strategy that others (XFN partners, agencies, or a small team) execute against, in a matrixed environment
• Strong analytical skills: builds measurement frameworks, interprets A/B tests, uses data to drive decisions
• Experience building and scaling email/push automation programs
• Editorial or owned-content judgment: can shape what we say and publish, not only how we send it
• Crisp written and verbal communication: writes clear briefs, presents strategy to leadership, aligns stakeholders

Preferred

• Two-sided marketplace or platform experience with both supply and demand levers
• Familiarity with marketing automation platforms and referral/incentive mechanics
• Experience running a newsletter or editorial program with a measurable growth mandate

Benefits

• Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.