Senior Demand Marketing Manager, Velocity

Responsibilities

• Paid Acquisition (Google, Bing, LinkedIn, Meta)
• Own the velocity paid ads strategy and budget across search and social, managing to pipeline, CAC, and ROAS targets.
• Work hands-on in the platforms: campaign structure, keyword and audience strategy, bidding, budget pacing, and creative testing.
• Direct our paid search agency day-to-day: set priorities, review their work, and hold them to pipeline outcomes.
• Shift spend weekly based on what turns into qualified pipeline, not just what turns into leads.
• Own conversion on the pages velocity buyers use most: pricing, product, comparison, demo, and trial pages.
• Run the experimentation backlog: write hypotheses, prioritize them, launch tests, read results, and ship the winners.
• Improve visit-to-lead and lead-to-SQL conversion rates, with paid landing pages built to match the ads that drive traffic to them.
• Grow the volume and quality of free trial and product demo signups for SMB and Mid-Market buyers.
• Partner with Product, Marketing Ops, and Sales to turn trial activity into qualified handoffs to BDRs and AEs, with clear signals for who is ready to talk.

Requirements

• 5+ years in B2B SaaS growth or demand marketing, with direct accountability for pipeline in a high-velocity, sales-led motion selling to SMB and Mid-Market buyers.
• Deep, hands-on paid expertise: You have run SEM and paid social campaigns yourself, not just overseen them. You know how to structure accounts, manage bids and budgets, write creative briefs, and optimize to pipeline instead of cost per lead.
• Proven at conversion: You have designed A/B tests that produced measurable conversion wins, and you understand sample size, statistical significance, and when a test is worth running.
• Full-funnel thinker: You have connected paid, website, trial, and email into one system, and you know where velocity funnels usually leak.
• Analytically rigorous: CAC, CAC payback, ROAS, conversion rates, and pipeline velocity are how you think. You are comfortable building dashboards in Salesforce or a BI tool and presenting recommendations to senior leadership.
• Hypothesis-led and fast to ship: You form a clear thesis, move quickly from idea to live, and do not over-engineer.
• Strong cross-functional partner: You work naturally with Sales, RevOps, PMM, Product, and agencies, and you lead with influence rather than authority.
• AI-forward: You use AI to build agents, automate reporting and campaign work, and ship faster. Marketing engineering experience is a plus.
• Tools: Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, Salesforce, and Marketo. Experience with Outreach, ZoomInfo, G2, and website testing tools is a plus.