Senior Demand Generation Manager at TopQuadrant | Raleigh, NC

Senior Demand Generation Manager

Raleigh, NC (Remote)

Salary Not AvailableSenior Level5+ years expSalaried Ft

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive demand generation for a B2B SaaS organization, owning funnel from lead to meeting to pipeline.

Own marketing-sourced pipeline and hit meeting and pipeline targets.
Must-have: 5+ years in demand gen with ABM and multi-channel campaigns.
Standout: Enterprise-focused ABM with data-driven optimization and attribution.

Own marketing-sourced pipeline and hit meeting and pipeline targets.
Plan and execute multi-channel campaigns (events, webinars, SEO, SEM, paid syndication, email, social, content, ABM) that drive qualified meetings
Forecast projected outcomes from marketing activities and report on actuals, with clear recommendations based on performance
Own funnel performance from lead to meeting to pipeline
Drive website traffic and conversion optimization through SEO, SEM, and SAIO to increase inbound demand
Plan and execute virtual and in-person events, including webinars and field events
Manage vendor relationships across design, development, and SEO/SAIO/SEM
Translate core messaging into impactful content across channels and campaigns
Partner with the executive team to support data insights for internal and external communications
Work hand-in-hand with marketing and revenue operations to optimize lead flow, report attribution, and improve the customer buying journey

5+ years of experience in demand generation, digital marketing, or growth marketing roles
Proven track record of driving pipeline and revenue impact in a B2B SaaS environment
Experience marketing to enterprise accounts and supporting complex, multi-stakeholder sales cycles
Hands-on experience with account-based marketing (ABM) strategies and tools
Strong experience with SEO, SEM, paid media, and campaign execution
Working knowledge of HubSpot CRM and marketing automation
Experience planning and executing webinars and events as demand drivers
Data-driven mindset with the ability to analyze performance and optimize campaigns
Familiarity with AI tools and a demonstrated ability to apply them in marketing workflows
Excellent communication and collaboration skills, especially in a remote environment