Senior Demand Generation Manager

Responsibilities

• Own demand generation performance from lead through qualified demo, pipeline, and revenue, with a relentless focus on increasing qualified demand efficiently.
• Own the acquisition portfolio across paid search, SEO, paid social, AI search visibility, and emerging channels, continuously evaluating where to invest, optimize, experiment, or pull back.
• Lead our specialized agency partners by setting priorities, providing strategic direction and feedback, evaluating performance, and holding partners accountable for results.
• Identify new opportunities to grow demand while continuously improving CPL, CPA/CAC, lead quality, and downstream conversion.
• Know the numbers and tell the story behind them: what happened, why it happened, what we learned, and what we should do next.
• Own conversion optimization across the demand funnel, identifying and testing opportunities to turn more traffic and leads into qualified demos and opportunities.
• Build and drive a testing roadmap across audiences, offers, messaging, creative, landing pages, CTAs, forms, and buyer journeys.
• Own demand generation reporting across channel efficiency, qualified demos, conversion rates, opportunities, pipeline, CAC, and revenue contribution.
• Partner with RevOps and Sales to keep attribution, lead source, and funnel data clean and trustworthy, and flag and fix issues when the data doesn't add up.
• Develop campaign concepts, offers, and messaging designed to engage our target audience and drive action.

Requirements

• 5+ years of B2B SaaS marketing experience, including 3+ years directly owning demand generation strategy, performance, and pipeline goals.
• A demonstrated track record of increasing qualified demand efficiently and driving measurable improvements in pipeline and revenue.
• Deep enough expertise across paid search, SEO, paid social, and digital acquisition to evaluate strategy, budgets, performance, and agency recommendations and know when to challenge them.
• Experience leading external performance marketing and SEO agencies and holding sophisticated partners accountable for results.
• Strong command of B2B SaaS funnel economics and metrics including CPL, CPA/CAC, conversion rates, pipeline contribution, and marketing ROI.
• Demonstrated experience with conversion rate optimization, landing page testing, and structured experimentation.
• Excellent copywriting and messaging skills — you can write copy that converts and effectively direct others to do the same.
• Exceptional communicator and collaborator with a bias toward action. You create clarity, proactively communicate insights and roadblocks, move initiatives forward, and close the loop without being chased.
• Highly analytical and naturally curious, with the ability to turn complex performance data into a clear story and actionable recommendations. You're comfortable getting hands-on in HubSpot, Google Ads, and GA4 to pull and interrogate your own numbers.