Senior Demand Generation Manager

Responsibilities

• Lead the demand generation strategy for Gradial’s highest-priority accounts, with a focus on creating qualified pipeline and accelerating active opportunities
• Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail and coordinated digital touchpoints
• Own account selection, segmentation and tiering alongside Sales, evolving target lists as business priorities and account signals change
• Develop account and buying-group intelligence, including key stakeholders, active initiatives, business priorities and competitive context, then turn those insights into campaigns sellers can act on
• Orchestrate multi-channel programs across email, LinkedIn, ABM platforms, direct mail, executive outreach and other relevant channels to create a coordinated experience for target accounts
• Partner closely with AEs, SDRs and Sales leadership on account planning, outbound strategy, follow-up and next-best actions
• Create seller-ready enablement including account briefs, messaging, talk tracks and sequences that make demand programs easier for Sales to activate
• Collaborate with digital marketing partners to incorporate paid media, digital acquisition and other channels into broader demand programs without needing to be the hands-on channel expert
• Measure account engagement, buying-group penetration, meetings, qualified pipeline, pipeline acceleration and conversion to understand what is working and where to invest
• Build repeatable campaigns, processes and playbooks that allow Gradial’s demand generation and ABM motion to scale

Requirements

• 8–10+ years of B2B marketing experience across demand generation, ABM and other pipeline-generating programs
• Hands-on experience building targeted ABM programs for strategic enterprise accounts
• Demonstrated ability to create and accelerate pipeline through targeted demand generation programs
• Strong understanding of enterprise buying cycles, buying groups and how to engage key stakeholders throughout the buying process
• Experience partnering closely with AEs, SDRs and Sales leadership on account strategy, targeting and pipeline goals
• Ability to move between strategy and execution, with strong writing and messaging skills and a track record of building campaigns from concept through launch
• Comfort using data to evaluate program performance, identify opportunities and make decisions about where to invest
• Experience with CRM, marketing automation and ABM or intent platforms such as Salesforce, HubSpot, 6sense, Demandbase or similar tools

Preferred

• Experience building or scaling an ABM or demand generation motion in a high-growth startup environment
• Familiarity with enrichment and sales engagement platforms such as Clay, ZoomInfo, Outreach or Salesloft
• Experience using AI tools to accelerate account research, personalization and campaign development

Benefits

• Performance-based annual bonus
• Meaningful equity awards
• Medical, dental & vision (fully covered for employees with 75% for dependents)
• Fertility & family-planning support
• 401k plan
• Unlimited PTO
• A beautiful Seattle office with a gym, sauna, and bike parking
• Free lunch three days a week in our HQ
• A front-row seat to building category-defining AI infrastructure