Responsibilities

• Plan and run integrated campaigns across content, webinars, events, sponsorships, email, lifecycle, and paid
• Drive qualified inbound pipeline growth, including efficiency and conversion across the funnel
• Improve the path from first touch to booked meeting to qualified opportunity
• Own paid strategy, including budget allocation, testing priorities, and channel performance
• Develop nurture and re-engagement for prospects who are not ready to buy yet
• Build clearer reporting and attribution so the team can see what's working and where to invest

Requirements

• Experience owning B2B demand generation or pipeline growth, not just executing against someone else's number
• A track record built on pipeline quality, not lead volume
• Comfort marketing to a technical, considered-purchase audience that's quick to spot marketing language
• Sound judgment on paid performance and conversion, and how to improve results across the funnel
• Comfort making decisions on incomplete attribution
• Hands-on and systems-oriented; you build in the tools rather than waiting on another team
• A sharp, practical read on how AI speeds up and improves the work
• The range to balance immediate opportunities with longer-term programs, without losing the thread

Preferred

• Experience marketing to CFOs, FP&A teams, or another expert B2B audience
• SEO/AEO experience
• Experience with paid creative, social, partnerships, or sponsorships