Responsibilities

• Campaign Strategy across all digital channels and in-person events: Build integrated plans spanning paid search, paid social, programmatic/display, retargeting, email, webinars/events, website/CRO, content syndication, and partner channels.
• Full‑funnel campaign management: Define ICPs/segments, craft messaging and offers, develop landing pages and nurture streams, forecast spend and pipeline, and manage timelines from brief through post-mortem.
• Lead management supporting Sales: Partner with BDR/AE leadership to define lead taxonomy and SLAs, support lead routing and scoring, improve 6QA/MQL→SQL conversion, and ensure clean handoffs with feedback loops.
• Measurement & optimization: Own campaign and funnel analytics, set KPIs, instrument tracking, run A/B and multivariate tests, and optimize creative, audiences, bids, and landing pages to maximize ROI.
• Cross‑functional collaboration: Work with Product Marketing, Content, Web, RevOps, and Sales to align priorities, launch GTM plays, and ensure consistent messaging across touchpoints.
• Budget & vendor coordination: Support quarterly budget planning and manage day-to-day relationships with agencies/contractors and key platform partners to ensure on-time delivery and performance.

Requirements

• 6–9+ years in B2B growth/demand generation with proven pipeline and revenue impact; experience in EdTech, public sector, or multi-product portfolios a plus.
• 5+ years of B2B SaaS demand generation experience, with ownership of full-funnel campaign execution and optimization tied to pipeline metrics.
• Demonstrated success running multi-channel digital programs across search, social, programmatic, and email/lifecycle.
• Hands-on expertise with HubSpot, Google Analytics (GA4), Salesforce, Canva, and Asana.
• Strong analytical skills with mastery of funnel metrics (MQL, SQL, SAL, win rate, CAC, payback) and experimentation frameworks.
• High attention to detail and strong project management skills; ability to manage multiple concurrent programs and deadlines.
• Exceptional communication and stakeholder management; comfortable presenting performance insights and recommendations to senior partners.

Preferred

• An ability to make data driven recommendations on demand generation strategy
• Qualified pipeline generated/influenced ($) and pipeline coverage for priority segments
• MQL→SQL and SQL→Opportunity conversion rates improved through optimization and sales alignment
• CAC, ROAS, and payback period improvements by channel/campaign
• Website conversion rate improvements (visit→lead; lead→MQL) and landing page CVR improvements
• Email engagement and nurture progression velocity improvements

Benefits

• 🌎 Flex Your Workspace: Work remote from one of our eligible states across the US, or if you’re near Austin three days in office a week!
• 💰 Planning Your Future: Our 401(k) plan comes with a 4% employer match on total earnings (not just your base salary).
• 💸 Performance Pays Off: Whether it’s a company bonus or target sales commission, your hard work doesn’t go unnoticed.
• 🌴 Vacation Your Way: Our flexible Open Paid Time Off Plan lets you take the time you need, when you need it.
• 👶 Paid Parental Leave: Take the time you need to welcome your new addition – We’ve got you covered!
• 🎉 Ten Paid Corporate Holidays: Enjoy a little extra downtime to relax and recharge with the ten paid holidays each year.
• ❤️ Giving Back: 16 paid volunteer hours to support the causes that matter most to you. #LINQCares
• 🏥 Benefits That Have Your Back (And Teeth, Too!): Medical, dental and vision coverage with options, and contributions from LINQ; dental perks that cover braces for kids.
• 💪 Wellness Perks: Short-Term Disability, Long Term Disability, Basic Life, AD&D insurance; gym reimbursements; travel assistance; employee assistance; pet insurance options.
• 🎁 Rewards For Referrals: Referral bonus when a referred candidate joins the team!