Responsibilities

• Build fal's growth measurement foundation — define the event taxonomy, attribution model, channel hierarchy, and reporting infrastructure that the entire marketing org will run on.
• Stand up acquisition analytics across paid, organic, content, community, and partnership channels, starting from early-stage instrumentation and working toward a unified view of channel performance.
• Shape our top-of-funnel growth strategy alongside marketing and leadership; translate early signals from nascent channels into clear recommendations on where to double down, where to experiment, and where to wait.
• Define and operationalize the unit economics of fal's growth motion (CAC, LTV, LTV:CAC, payback period, ROAS, and cohort performance by channel).
• Design and run growth experiments end-to-end: shape the hypothesis, build the measurement plan, analyze the results, and turn findings into the next round of bets.
• Help shape the broader data and analytics capability supporting growth as the team scales.