Senior Customer Marketing Specialist

Responsibilities

• Execute customer marketing campaigns that support adoption, retention, renewals, and expansion
• Manage customer communications across key moments in the lifecycle, partnering with Customer Success, Sales, Product, and Marketing
• Coordinate closely with internal teams to ensure customer advocacy assets are discoverable, up to date, and actively used
• Maintain campaign calendars, trackers, and workflows to ensure consistent execution
• Design how customers are activated across the business—spanning references, storytelling, events, campaigns, media interviews, and other go-to-market initiatives
• Identify and recruit customers for advocacy opportunities and strengthen long-term relationships with champions
• Evangelizing the value of customer advocacy internally; this includes articulating advocacy contributions to executive-level audiences
• Produce and manage customer testimonials, case studies, customer spotlights, and reference stories
• Build and maintain a centralized, well-organized repository of customer proof points for Sales and Marketing use
• Develop and execute engagement strategies to drive active participation, peer-to-peer connection, and growth within our customer community.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 3–5 years of experience in customer marketing, customer references, online reviews, advocacy, community, or lifecycle marketing within a B2B technology company
• Proven experience launching and managing customer marketing and retention/expansion-focused programs
• Ability to balance customer empathy with business priorities when managing advocacy requests
• Strong storytelling, writing, and customer communication skills
• Strong organizational skills with attention to detail across systems, timelines, and customer touchpoints
• Experience in establishing, building, and managing strong customer relationships
• Familiarity with review platforms such as G2 and Gartner Peer Insights, customer engagement tools such as Peerbound , and project management solutions like Asana
• Strong project management skills with the ability to manage multiple initiatives end-to-end
• Experience interviewing customers and contributing to written customer stories or case studies

Benefits

• health, pharmacy, optical and dental care benefits
• paid time off
• sick time off
• short term and long term disability coverage
• life insurance
• 401k contribution