Customer Marketing Manager

Responsibilities

• Plan and execute customer campaigns for product launches, from beta recruitment through GA and post-launch adoption, working from GTM's launch plan and PMM's messaging.
• Turn product messaging into customer-facing copy for email, in-app (Pendo), webinars and the customer newsletter.
• Maintain the customer communications calendar across launches, so releases are bundled and sequenced and customers aren't overloaded with change.
• Produce the monthly customer newsletter and track engagement to improve it.
• Run adoption campaigns for priority products, starting with Aura, with Lifecycle Marketing targeting the right accounts.
• Own and manage the Innovation Council: recruit and onboard participants, keep them engaged, and match them to upcoming alphas and betas.
• Grow the customer advocacy pipeline: reviews on G2 and similar sites, references, testimonials, case studies and customer speakers, with a focus on recent launches.
• Track and report on campaign and advocacy results: adoption among targeted accounts, webinar attendance, advocacy output and Innovation Council participation.
• Work with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and the Content and Creative teams to deliver customer programs.

Requirements

• 3–5 years in customer marketing, customer advocacy or a similar role, ideally in B2B SaaS
• Experience running campaigns for product launches or feature adoption
• Strong writer who can turn product messaging into clear customer communications
• Hands-on with marketing automation and CRM tools (e.g. Salesforce); Pendo and review platforms such as G2 are a plus
• Organized enough to run several programs at once, and comfortable with numbers to report on them
• Experience in learning technology or HR tech is a plus
• Technologies we use: Microsoft office, Teams, Claude, Confluence, Salesforce, Absorb LMS

Benefits

• Fully remote-first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
• New Hire Equipment Allowance and monthly Flex Allowance to support your success
• Endless opportunity for career growth and internal mobility
• Employee driven DE&I programs