Customer Marketing Analyst - II

USA (Remote)

$74K/yr – $90K/yrMid LevelFull time

Posted 2 days ago

Job Summary

Own end-to-end data driven marketing insights from collecting and analyzing large datasets to presenting actionable findings through dashboards and reports. Lead market research, web analytics, and cross-channel analysis to optimize campaigns, collaborating with marketing, product, and BI teams. Advance data quality and storytelling to influence strategic planning.

  • Focus on data analysis, dashboard development, market research, and cross-functional collaboration
  • Own data collection quality and the communication of insights to non-technical stakeholders
  • Drive optimization of marketing initiatives through quantitative analysis and storytelling

Job Description

Responsibilities

  • Collect, analyze, and interpret large datasets using statistical software such as SAS, SPSS, R, Python, and SQL to uncover meaningful customer insights.
  • Develop and maintain interactive dashboards and reports utilizing Tableau, Power BI, Excel data analysis, reporting tools, and visualization techniques to communicate findings clearly.
  • Conduct market research and web analytics using Google Analytics, Adobe Analytics, and other web tracking tools to monitor campaign performance and customer engagement metrics.
  • Perform quantitative analysis including A/B testing, statistical analysis for research, and cross-channel marketing analytics to optimize marketing initiatives.
  • Collaborate with marketing, sales, product development, and business intelligence teams to align data-driven strategies with overall business goals.
  • Present research findings through compelling storytelling that influences strategic planning and business development efforts.
  • Support data collection efforts by managing SQL databases, ensuring data quality, accuracy, and integrity for ongoing analysis.

Requirements

  • Hands-on experience with web analytics platforms like Google Analytics and Adobe Analytics for tracking digital marketing performance.
  • Demonstrated ability to interpret complex data sets into clear insights for non-technical stakeholders through effective data storytelling.
  • Familiarity with SQL databases for querying large datasets efficiently; experience with SQL scripting is preferred.
  • Background in market research or customer segmentation projects that support strategic planning initiatives.
  • Excellent communication skills with the ability to present research findings clearly and persuasively across cross-functional teams.

Benefits

  • Flexible schedule
  • Happy hour
  • Paid parental leave
  • Paid time off

Salaries

Posted range

$74K/yr – $90K/yr

Taken straight from the job posting.