Responsibilities

• Own and scale Recorded Future’s customer advocacy program, identifying and nurturing a pipeline of customer advocates across segments, geographies, and verticals.
• Lead the end-to-end development of high-quality case studies, video testimonials, executive quotes, and other proof-point assets that support marketing and sales motions.
• Innovate on storytelling formats — including video, social media, digital and physical events, and interactive content — to bring customer success stories to life in differentiated ways.
• Maintain and grow Recorded Future’s presence on third-party review platforms (G2, Gartner Peer Insights, etc.) through structured review campaigns and advocacy outreach.
• Source and prepare customers for speaking engagements, conference panels, webinars, and media opportunities in close partnership with Field Marketing and Customer Success.
• Build and maintain strong relationships with a growing community of customer advocates, serving as their primary point of contact and ensuring they feel valued and supported.
• Define and own the measurement framework for the advocacy program, including asset pipeline health, third-party review performance, and advocate engagement.
• Contributing to upsell and cross-sell campaign execution in collaboration with Sales and Customer Success, where bandwidth allows.
• Establish and track pipeline contribution metrics for customer marketing campaigns, reporting on influenced revenue, upsell conversions, retention impact, and campaign ROI to senior leadership.
• Act as the voice of the customer within campaign strategy discussions, bringing insights from advocacy conversations and customer feedback into campaign design.

Requirements

• 7+ years of marketing experience with a strong focus on customer advocacy, customer storytelling, or content marketing — with demonstrated ownership of an advocacy program or equivalent.
• Proven track record of developing and managing executive-level customer relationships and translating those relationships into compelling marketing assets.
• Deep expertise in end-to-end content development: case studies, video testimonials, executive quotes, review campaigns, and speaker sourcing.
• Experience maintaining and growing third-party review platform presence (G2, Gartner Peer Insights, etc.).
• Strong cross-functional collaboration skills — experienced in working alongside Sales, Customer Success, Marketing, and Executive stakeholders.
• Excellent storytelling, communication, and presentation skills, with a proven ability to make complex ideas accessible and persuasive.
• Self-starter who operates with a high degree of autonomy and thrives in a fast-paced, dynamic environment.

Preferred

• Cybersecurity industry experience preferred.
• Familiarity with customer marketing campaigns and support of upsell, cross-sell, and retention motions is a plus.
• Self-starter who operates with a high degree of autonomy and thrives in a fast-paced, dynamic environment.