Responsibilities

• Advocacy & Social Proof: Build and run a proactive case study and reference program; own G2 and review-site strategy with velocity targets; build and maintain a proof point library; source customer speakers and quotes for in-person and virtual events.
• Community & Engagement: Run community and engagement programs with a clear business purpose, activation model, and success metrics; manage the customer Slack community; structure the Customer Advisory Board around product input and advocacy outcomes; own the customer newsletter and What’s New webinar.
• Voice of Customer: Build structured VoC collection integrated cross-functionally; synthesize and distribute insights to PMM, Product, and Sales on a regular cadence; turn advocate insight into a content pipeline.
• Install Base Growth: Partner with Demand Gen on segmented, lifecycle-based cross-sell and upsell campaigns into the customer install base; coordinate account-level timing with Customer Success; support pipeline attribution with RevOps.
• Cross-Functional Partnership: Act as the connective tissue among Customer Success, Sales, Product Marketing, and Demand Gen on all things related to adoption, retention, expansion, and advocacy.

Requirements

• 7+ years of customer marketing experience in B2B SaaS, ideally SPM/ICM-adjacent or in high-velocity enterprise software.
• Has built or rebuilt a customer advocacy program (case studies, references, reviews) from the ground up.
• Comfortable with pipeline and expansion metrics and campaign design — this role is equal parts storyteller and program operator.
• Has owned structured voice-of-customer synthesis and internal distribution to cross-functional stakeholders.
• Demonstrated independent judgment and proactive problem-solving.
• Strong project ownership and follow-through with minimal oversight.
• Excellent written and verbal storytelling skills.

Preferred

• Experience running community platforms (customer Slack communities, advocacy platforms).
• Familiarity with G2/review-site strategy and reference management tooling.
• Experience partnering with RevOps on pipeline attribution for expansion campaigns.
• Multi-product SaaS experience, particularly suite cross-sell or install-base expansion motions.
• Experience sourcing and managing customer speakers for in-person and virtual events.

Benefits

• Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
• Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
• Annual Stipends: Dedicated funds for your professional development and caretaking needs.
• Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
• Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
• Premium Tools: The latest Apple hardware to empower you to do your best work.
• Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.