Senior Customer Marketing Consultant

Responsibilities

• Drive customer engagement, increase customer value realization, reduce customer churn, and improve advocacy.
• Create and support customer marketing campaigns while developing and fostering a community of Deepwatch advocates.
• Customer Review Programs & Advocacy: Own and monitor 1 to 2 review-focused email campaigns per month (targeting 15+ new reviews across Gartner Peer Insights and G2)
• Case Studies, Testimonials & References: Conduct 2 to 4 customer interviews, write case studies, and secure 2 to 4 customer references or testimonials.
• Work with Customer Success to identify applicable customers, manage customer interviews, write customer case studies, secure customer references, quotes, and testimonials.
• Social Media Content and Execution: Work with the team to create 2 to 3 customer-focused social graphics and posts per month.
• Leverage customer case studies, reviews, industry recognition, and quotes for organic social posts. Proactively identify social ideas and monitor post engagement/success.
• Partner with the Creative Manager to create social graphics, decide on post date, write post copy, and share final posts internally amongst customer-facing teams.
• Monthly Customer Newsletter Ownership: 1 monthly edition (4 total editions across the contract term); Secure content from internal teams, draft, edit, write, and manage the end-to-end publication of the monthly customer newsletter.
• Webinars and Events: Assist with webinar promotion (email and social), customer success awareness, and track customer engagement pre and post-webinar; assist in managing/owning the execution of corporate and customer events including industry trade shows (RSA Conference), Deepwatch SKO, and channel partner events; manage promotional swag inventory and order fulfillment for events and marketing initiatives.

Requirements

• Bachelor's degree in Marketing or a relevant field
• 5-7 years of experience in customer marketing or product marketing of enterprise software or technology offerings, cybersecurity experience preferred
• Proven experience with technical products and developing customer messaging to create compelling stories
• Demonstrable content creation skills
• Very strong written and presentation communication skills
• Demonstrate a proven track record of working independently with the ability to both lead and participate in projects
• Possess experience and/or knowledge of EDR, XDR, VM, MDR/MSSP and/or SIEM technologies
• ITAR Compliance: This position will have access to customer data and is subject to ITAR; candidates will be asked to confirm U.S. Person status as defined in description.

Benefits

• Medical, dental, vision, and disability insurance
• Flexible Time Off (FTO), 12 company holidays, sick leave and 8-Weeks Paid Parental Leave
• Unique professional development benefits with Annual “development dollars” to support our people growth and development
• Wellness contests and monthly educational programs
• 401(K) retirement program
• Learn more here: Deepwatch Benefits