Senior CRM & Lifecycle Marketing Manager

Responsibilities

• Develop and execute comprehensive CRM, lifecycle marketing, and customer retention strategies.
• Lead email and SMS marketing initiatives using platforms such as Klaviyo and Shopify.
• Design and optimize automated customer journeys, including welcome sequences, abandoned cart recovery, post-purchase engagement, and customer win-back campaigns.
• Develop customer segmentation strategies based on purchasing behavior, engagement, and lifetime value.
• Identify opportunities to increase repeat purchase rates, average order value (AOV), and customer lifetime value (LTV).
• Conduct A/B testing across email campaigns, messaging, customer segments, and promotional offers.
• Analyze campaign performance, customer engagement, conversion rates, and retention metrics.
• Develop loyalty, referral, and personalized promotional initiatives to strengthen customer relationships.
• Collaborate with e-commerce, performance marketing, and creative teams to ensure consistent customer experiences.
• Build reporting dashboards to monitor CRM performance and revenue attribution.

Requirements

• 4+ years of professional experience in CRM, lifecycle marketing, retention marketing, or e-commerce marketing.
• Strong experience with Klaviyo or comparable CRM and marketing automation platforms.
• Demonstrated success managing email marketing campaigns, customer segmentation, and automated marketing workflows.
• Solid understanding of customer retention metrics, including LTV, repeat purchase rates, AOV, and churn.
• Experience with Shopify or comparable e-commerce platforms.
• Strong analytical skills and experience interpreting customer behavior and marketing performance data.
• Proficiency in A/B testing, marketing automation, campaign optimization, and performance reporting.
• Experience building and managing customer loyalty, referral, or retention programs.
• Excellent communication, project management, and cross-functional collaboration skills.
• Ability to take ownership of initiatives and independently deliver measurable results.

Preferred

• Prior experience in D2C, consumer goods, beauty, skincare, or subscription-based businesses is preferred.