Responsibilities

• Develop, own, and manage the creator, influencer, esports, and athlete strategies across the Console division—tied to the Console portfolio, NPI launches, partnerships, and major campaigns—including creator partnerships and campaign planning.
• Recruit and manage Console-focused creators, ambassadors, and key opinion leaders (KOLs); partner with the Global Influencer and Regional teams to leverage the broader creator ecosystem and seeding programs while prioritizing Console business needs; and measure creator performance across awareness, engagement, conversion, and sales impact.
• Translate brand and business objectives into measurable creator programs that drive audience engagement, conversation, and commercial impact—increasing product visibility, adoption, and revenue.
• Lead development of go-to-market plans for influencer programs, and define influencer and partnership priorities for NPI launches, and sustain content, including creator seeding, KOL activations, and publisher and gaming partnership tie-ins.
• Lead development of go-to-market plans for FPS and Console game releases, esports leagues, and tournaments—identifying the key games, product benefits, and influencer and esports partners needed to position Razer in front of the console audience, working with the esports, business development, and global and regional marketing teams to drive execution.
• Manage high-profile creator and talent integrations from planning through execution—including negotiations, content coordination, activations, and product launches.
• Build and manage relationships with key gaming creators, streamers, esports organizations, athletes, entertainers, agents, and talent representatives across multiple verticals. Increasing the exposure for Razer’s brand voice, console products and partnerships.
• Set the seeding briefs and monthly seeding targets for both sustain and NPI launches, partnering with the Global Marketing team to ensure Console Seeding reaches its target audience across all regions.
• Develop strategic partnerships with game publishers and platform partners, capitalizing on major game launches, esports moments, and cultural gaming events.
• Manage feedback from influencers and pro players to inform and improve the Console product roadmap and share a clear point of view on how to innovate and lead in the console space.

Requirements

• Minimum of 8 years of product management and marketing experience in consumer electronics industry; streaming product line marketing experience highly preferred with experience in gaming a big plus.
• Experience developing and overseeing execution of marketing plans.
• Experience with PC or consumer electronics sales channels: retail, direct, online and distribution.
• Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
• Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success.
• Work independently, prioritize, and handle multiple tasks and projects concurrently.
• Strong administrative, organizational, and communication skills include ability to successfully interact with executive management.
• Preferred experience in working in a Global company with multiple stakeholders across different countries and time zones.
• Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint
• Education & Experience: College degree in marketing or other related discipline or equivalent experience.