Creator Marketing Manager

Denver, CO (Remote)

$65K/yr – $80K/yrMid Level3+ years exp

Posted 1 day ago

Job Summary

Own end-to-end creator marketing programs from sourcing and briefs to budgets and contracts, lead campaigns from concept through measurement, and continuously apply trends to scale the OCN network.

Job Description

Responsibilities

  • Proactively source and vet new creators across Instagram, TikTok, and Facebook; there's no fixed roster, so you'll build the bench campaign by campaign
  • Pair creators with brand and campaign needs, and write clear, on-strategy creator briefs
  • Manage post-production and the full campaign workflow, including Meta partnership ads (boosting/whitelisting)
  • Track, analyze, and report on campaign performance using social media data
  • Manage creator campaign budgets and negotiate creator contracts
  • Contribute ideas to internal pitches and RFP responses; join client kickoff calls after a campaign is sold
  • Support creator content for fitness challenges on Outside's Map My apps
  • Stay current on social media and creator trends, and apply them to campaign planning
  • Within 1 Month, you will: Onboard with the Brandworks team and learn current OCN processes and custom content services
  • Within 1 Month, you will: Take ownership of post-production and creator briefs

Requirements

  • 3+ years of experience in creator/influencer marketing, social media marketing, or digital marketing
  • Deep knowledge of social platforms and creator marketing, with a strong sense of what makes content authentic and engaging
  • Strong project management skills across multiple campaigns, deadlines, and budgets
  • Experience analyzing social media data and turning it into clear reports and recommendations
  • Creative approach to storytelling and content creation
  • Strong written and verbal communication skills; collaborative, solution-oriented mindset
  • Proficiency in Google Workspace and Asana; experience with Meta partnership ads a plus
  • Creator or talent contract negotiation experience a plus
  • Bachelor's degree in Communications, Journalism, Marketing, or a related field preferred
  • Enthusiasm to grow and evolve in a fast-moving field

Benefits

  • health care, vision, dental, retirement, Flexible Time Away, sick leave, and more.
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Outside

3.1 Glassdoor

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches more than 300 million unique users and has more than 100 million registered users across its network of 25 media, service, and utility brands, including Outside, MapMyFitness, Velo, Yoga Journal, Pinkbike, Gaia GPS, Trailforks, athleteReg, and more. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com/outsideplus

Founded in 2019
Boulder, Colorado, USA
771 employees (236 in marketing)
49% recommend to a friend
49% CEO approval

Salaries

Posted range

$65K/yr – $80K/yr

Taken straight from the job posting.

See all Outside salaries

Funding

Total Funding
$174.3M
Last Raise
$150M
Series B, 5 years ago

Funding History

  • Feb 2021
    Series B • $150M
  • Dec 2020
    Series A • $5.3M
  • Jun 2020
    Series A • $16.5M

Traffic Signals

Monthly Visitors
4.9M
Traffic Source Mix
Search
45.8%
Direct
46.5%
Referral
3.1%
Social
4.2%
Paid
0.2%

Headcount Trend

Current headcount: ~775

Recent News

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Creator Marketing Manager

Outside · Denver, CO · Remote