Associate Director, Creator Management

Los Angeles, CA (Remote)

$95K/yr – $115K/yrSenior Level7+ years expFull time

Posted 7 hrs ago

Job Summary

Own and drive Influential's creator driven campaigns, lead a Campaign Managers and Creator Partnerships team, and shape ROI focused talent strategies and client facing storytelling across pre sale planning and execution.

  • Own overall campaign success and metrics evolution
  • Lead and mentor a team delivering pre sale planning and on campaign execution

Job Description

Responsibilities

  • Be accountable for the overall success of Influential's social campaigns.
  • Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics.
  • Lead, mentor, and manage a team of Campaign Managers and Creator Partnerships to ensure they strategize pre-sale planning and effectively execute campaigns.
  • Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills.
  • Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met.
  • Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs.
  • Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria.
  • Leverage data and insights to successfully position recommended creators to clients.
  • Oversee creator casting, negotiation, contracting and content management across brand campaigns.

Requirements

  • 5 - 7 years of experience working in a digital, advertising, or creator marketing environment including.
  • Strong leadership and people management skills.
  • Expert negotiating skills and management of six figure Influencer campaign budgets.
  • Direct experience with on-site Influencer activations.
  • Experience managing and coordinating projects in a fast-paced environment.
  • Comfortable working in a startup environment, creating organization and processes where none may already exist.
  • Sourcing experience that extends beyond social; you’re comfortable sourcing beauty creators including those in cosmetics-focused categories.
  • Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer.
  • Well versed in the creator space or strong interest in the industry, established network of managers/agents or creator contacts.
  • Working knowledge of online performance tracking and brand measurement tools.

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Influential logo

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013
Las Vegas, Nevada, USA
483 employees (119 in marketing)
28% recommend to a friend
43% CEO approval

Salaries

Posted range

$95K/yr – $115K/yr

Taken straight from the job posting.

See all Influential salaries

Funding

Total Funding
$51.5M
Last Raise
$15M
Convertible Note, 4 years ago

Funding History

  • Nov 2021
    Convertible Note • $15M
  • Jun 2018
    Series B • $12M
  • Sep 2017
    Series Unknown • $14.5M

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
34.3%
Direct
55.3%
Referral
5.5%
Social
3.4%
Paid
1.3%

Headcount Trend

Current headcount: ~484

Recent News

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Associate Director, Creator Management

Influential · Los Angeles, CA · Remote