Senior Vice President, Creator Strategy & Relationships

New York City, NY (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 hrs ago

Job Summary

Lead and shape Influential’s Creator Strategy & Partnerships by directing talent sourcing, strategy, and partnerships across pre-sale and post-sale client engagements, while guiding high-stakes pitches, pricing, and ecosystem relationships.

  • Own talent strategy across client lifecycle and partnerships
  • Guide high-impact pitches and client engagements
  • Develop scalable processes and mentor the team

Job Description

Responsibilities

  • Lead and manage Influential’s Creator Strategy & Partnerships team of approximately 13 professionals, establishing clear priorities, responsibilities, processes, and performance expectations across the function.
  • Own the company’s overall approach to talent sourcing, strategy, recommendations, and partnerships across both pre-sale and post-sale client engagements.
  • Oversee the development of strategic proxy lists and talent recommendations during the pre-sale process, ensuring proposed talent is aligned with client objectives, audience strategy, cultural relevance, budget, and campaign goals.
  • Serve as the senior talent lead in high-stakes new business pitches and client presentations, articulating Influential’s talent methodology, marketplace expertise, sourcing capabilities, and strategic point of view to help win and grow business.
  • Lead the post-sale talent recommendation function, overseeing the team responsible for developing, refining, and presenting creator recommendations to clients.
  • Partner closely with strategy, sales, account, creative, media, and campaign teams to ensure talent strategy is integrated throughout the full client lifecycle.
  • Serve as the senior point of escalation for high-profile, celebrity, and complex talent opportunities, leading negotiations and advising on pricing, valuation, usage, exclusivity, deliverables, and deal structure.
  • Provide senior commercial leadership on talent pricing and negotiation strategy, ensuring partnerships balance client objectives, talent market dynamics, and company economics.
  • Build and maintain strong relationships across the talent representation ecosystem, including leading talent agencies, management companies, agents, managers, and other strategic partners.
  • Oversee Influential’s broader talent agency partner strategy, ensuring strong relationships, preferred access, efficient communication, and consistent ways of working across external representation partners.

Requirements

  • 10+ years of experience across creator marketing, talent partnerships, talent representation, influencer marketing, entertainment, media, or related fields.
  • Significant experience leading and developing high-performing teams, with the ability to manage a function of approximately 13 professionals across multiple levels and responsibilities.
  • Deep expertise in creator and talent strategy, including talent identification, sourcing, evaluation, recommendations, negotiations, and partnership development.
  • Demonstrated success leading high-stakes client presentations and new business pitches, with the ability to translate complex talent capabilities into a compelling and differentiated client proposition.
  • Extensive experience negotiating complex, high-value talent and celebrity partnerships.
  • Deep, established relationships across the talent representation community, including agencies, management firms, agents, and managers.
  • Strong commercial acumen with the ability to assess talent valuation, partnership economics, negotiation strategy, and revenue opportunities.
  • Proven ability to develop proactive ideas and opportunities that translate talent and cultural insights into incremental client revenue.
  • Strong understanding of the creator ecosystem, social platforms, audience dynamics, cultural trends, content formats, usage rights, exclusivity, and evolving talent economics.
  • Confident senior leader who can influence executive-level clients, internal stakeholders, and external partners in high-pressure environments.

Preferred

  • You believe talent selection is a strategic discipline, not simply a sourcing function, and know how to connect the right creators and talent to a brand’s business and marketing objectives.
  • You can move comfortably between leading a major client pitch, advising a team on creator recommendations, negotiating a multimillion-dollar celebrity partnership, and developing a proactive idea for a client.
  • You bring credibility and trusted relationships across the talent representation community and understand how to navigate complex negotiations and partnerships.
  • You are equally comfortable operating at the executive level and getting into the details required to ensure your team delivers exceptional work.
  • You know how to build, mentor, and scale teams while establishing processes that create consistency without sacrificing strategic thinking.
  • You have a strong commercial mindset and consistently look for ways talent strategy can create new opportunities, deepen client relationships, and drive incremental revenue.
  • You want to shape how a leading creator marketing company approaches talent strategy and partnerships at scale.

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off

Publicis Groupe Holdings B.V

Publicis Groupe Holdings B.V. is an information services company based out of Prof. W.H. Keesomlaan 12, AMSTELVEEN, Netherlands.

Amstelveen, North Holland, NLD
1 employees

Marketing Team

Marketing Roles Posted (Last 30 Days)
30

Headcount Trend

Current headcount: ~1

Senior Vice President, Creator Strategy & Relationships

Publicis Groupe Holdings B.V · New York City, NY · Remote