Senior Vice President, Creator Strategy & Relationships

Responsibilities

• Lead and manage Influential’s Creator Strategy & Partnerships team of approximately 13 professionals, establishing clear priorities, responsibilities, processes, and performance expectations across the function.
• Own the company’s overall approach to talent sourcing, strategy, recommendations, and partnerships across both pre-sale and post-sale client engagements.
• Oversee the development of strategic proxy lists and talent recommendations during the pre-sale process, ensuring proposed talent is aligned with client objectives, audience strategy, cultural relevance, budget, and campaign goals.
• Serve as the senior talent lead in high-stakes new business pitches and client presentations, articulating Influential’s talent methodology, marketplace expertise, sourcing capabilities, and strategic point of view to help win and grow business.
• Lead the post-sale talent recommendation function, overseeing the team responsible for developing, refining, and presenting creator recommendations to clients.
• Partner closely with strategy, sales, account, creative, media, and campaign teams to ensure talent strategy is integrated throughout the full client lifecycle.
• Serve as the senior point of escalation for high-profile, celebrity, and complex talent opportunities, leading negotiations and advising on pricing, valuation, usage, exclusivity, deliverables, and deal structure.
• Provide senior commercial leadership on talent pricing and negotiation strategy, ensuring partnerships balance client objectives, talent market dynamics, and company economics.
• Build and maintain strong relationships across the talent representation ecosystem, including leading talent agencies, management companies, agents, managers, and other strategic partners.
• Oversee Influential’s broader talent agency partner strategy, ensuring strong relationships, preferred access, efficient communication, and consistent ways of working across external representation partners.

Requirements

• 10+ years of experience across creator marketing, talent partnerships, talent representation, influencer marketing, entertainment, media, or related fields.
• Significant experience leading and developing high-performing teams, with the ability to manage a function of approximately 13 professionals across multiple levels and responsibilities.
• Deep expertise in creator and talent strategy, including talent identification, sourcing, evaluation, recommendations, negotiations, and partnership development.
• Demonstrated success leading high-stakes client presentations and new business pitches, with the ability to translate complex talent capabilities into a compelling and differentiated client proposition.
• Extensive experience negotiating complex, high-value talent and celebrity partnerships.
• Deep, established relationships across the talent representation community, including agencies, management firms, agents, and managers.
• Strong commercial acumen with the ability to assess talent valuation, partnership economics, negotiation strategy, and revenue opportunities.
• Proven ability to develop proactive ideas and opportunities that translate talent and cultural insights into incremental client revenue.
• Strong understanding of the creator ecosystem, social platforms, audience dynamics, cultural trends, content formats, usage rights, exclusivity, and evolving talent economics.
• Confident senior leader who can influence executive-level clients, internal stakeholders, and external partners in high-pressure environments.

Preferred

• You believe talent selection is a strategic discipline, not simply a sourcing function, and know how to connect the right creators and talent to a brand’s business and marketing objectives.
• You can move comfortably between leading a major client pitch, advising a team on creator recommendations, negotiating a multimillion-dollar celebrity partnership, and developing a proactive idea for a client.
• You bring credibility and trusted relationships across the talent representation community and understand how to navigate complex negotiations and partnerships.
• You are equally comfortable operating at the executive level and getting into the details required to ensure your team delivers exceptional work.
• You know how to build, mentor, and scale teams while establishing processes that create consistency without sacrificing strategic thinking.
• You have a strong commercial mindset and consistently look for ways talent strategy can create new opportunities, deepen client relationships, and drive incremental revenue.
• You want to shape how a leading creator marketing company approaches talent strategy and partnerships at scale.

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off