Head of Creator & Affiliate Marketing

Responsibilities

• Build the Creator and Affiliate Program
• - Develop a practical launch and growth strategy across priority Telebrands brands.
• - Establish creator recruitment criteria, onboarding processes, campaign workflows, and communication standards.
• - Help define commission structures, incentives, and participation requirements in partnership with company leadership.
• - Create an operating model that can grow from an initial group of creators to a network of thousands.
• - Evaluate and recommend platforms for affiliate management, creator relationships, product seeding, communication, and reporting.
• - Establish clear ownership and handoffs between creator management, creative production, fulfillment, and marketing.
• - Develop repeatable processes that reduce manual work while preserving strong creator relationships.
• Recruit and Activate Creators
• - Identify and recruit creators whose audiences, content styles, and product interests align with our brands.

Requirements

• At least two years of relevant experience in creator marketing, influencer marketing, affiliate marketing, social commerce, or a related field.
• Direct experience building or substantially growing a creator or affiliate program.
• Demonstrated success recruiting creators and turning initial interest into published content and ongoing participation.
• Experience with commission-based or performance-driven creator relationships.
• Strong operational skills, including managing briefs, product shipments, deliverables, approvals, and multiple campaigns.
• A clear understanding of what makes product-focused creator content engaging and persuasive.
• Experience with creator management tools, affiliate platforms, reporting systems, and workflow automation.
• Comfort working with performance data and explaining results in business terms.
• Strong written communication, relationship management, and negotiation skills.
• The ability to balance creator enthusiasm with clear expectations and accountability.

Preferred

• - TikTok Shop affiliate programs and creator-led social commerce. - Consumer products in home, cleaning, garden, household, personal care, or wellness categories. - Product seeding programs involving substantial creator volume. - Building a program across multiple brands. - Helping creators improve product demonstrations, hooks, and sales messaging. - Coordinating creator content for use in paid advertising. - Establishing creator communities, education programs, or incentive initiatives. - Hiring and managing coordinators or creator relationship managers. - Using AI and automation to improve research, organization, briefing, and reporting.