Brand Creator Manager

Responsibilities

• Set the creator strategy. Define how Rover works with creators across platforms, from everyday pet-parent voices to bigger talent partnerships, keep it grounded in what’s actually happening on social while serving multiple cross-team needs (conversion goals, brand awareness, and AEO ranking).
• Find and select the right creators. Scout, vet, and recommend creators who fit our brand and audience, and review agency recommendations with a sharp eye.
• Build real relationships. Be the day-to-day face of Rover for creators. Make briefing, approvals, and payments smooth so the best ones keep coming back.
• Build, scale and manage our Community Program. Rover has a passionate Community of Care Providers and pet parents. You will help tap into this Community to build long term value, nurture relationships, and increase social mentions and positive sentiment.
• Own content review. Give clear, creative feedback that protects the brand without flattening the creator’s voice, and make sure disclosure and brand standards are met in partnership with Brand Studio creative teams.
• Negotiate and contract. Work with Legal and Finance on rates, deliverables, exclusivity, and usage rights.
• Keep teams in sync. Coordinate across Brand, Studio, PR, Social, and Performance so launches and campaigns become one cohesive story.
• Manage agency partners. Share day-to-day agency management for creator work and help evaluate vendors and platforms.
• Bring Curiosity and a Test & Learn Mindset . Track trends, platform changes, and partnerships in the market, and bring ideas and novel ways of testing or ways of working the team hasn’t thought of yet.
• Measure what matters. Report on creator performance across reach, consideration/conversion, engagement, sentiment, and brand health, and turn it into recommendations.

Requirements

• 6-8 years in creator, influencer, social, or brand partnerships marketing, with a track record of building programs and relationships that moved both brand and business results.
• A deep, current feel for social. You know what’s working on TikTok, Instagram, and YouTube right now, who’s rising, and what makes content feel native instead of forced.
• A strong eye for creators and a point of view on how brand and creator partnerships are evolving in the marketplace.
• Experience managing creator relationships end to end, from outreach and briefing to review, approvals, and payment.
• Working knowledge of usage rights, exclusivity, whitelisting, and FTC disclosure requirements.
• Experience with agencies and creator management platforms (such as CreatorIQ or similar).
• Strong creative judgment and the ability to give clear, kind, useful feedback to creators and internal teams.
• Comfort measuring creator work across brand and performance metrics, and presenting it clearly to senior stakeholders.
• A genuinely collaborative style. You work well with Brand, Creative Studio, and Paid Media teams, and you’re excited about building a holistic program that supports differing goals (Awareness, Conversion, AEO ranking)
• Adaptability when priorities, ownership, and structure shift, and curiosity that keeps you learning.

Benefits

• Competitive compensation
• 401k match
• Long-term incentive plan with a company performance-based cash payout
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Pet benefits, including $1,000 toward bringing home a new dog or cat
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
• Regular team activities performed in-person and virtually