Company overview

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches more than 300 million unique users and has more than 100 million registered users across its network of 25 media, service, and utility brands, including Outside, MapMyFitness, Velo, Yoga Journal, Pinkbike, Gaia GPS, Trailforks, athleteReg, and more. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com/outsideplus
Founded in 2019
Boulder, Colorado, USA
771 employees (236 in marketing)
49% recommend to a friend
37% positive business outlook

Salaries

Typical salary range

$60,000 – $75,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +7.9% year over year

Funding

Total funding

$174.3M

Last raise

$150M

Series B, 5 years ago

Funding history

Feb 2021

Series B Outside · $150M

Dec 2020

Series A Outside · $5.3M

Jun 2020

Series A Outside · $16.5M

Dec 2019

Seed Round Outside · $2.6M

Audience

Monthly website visitors
4.9M
Month over month-2%
Quarter over quarter+9.3%
Top sourceDirect (46.5%)
Ad budget per month$0.0
Average search rank52.3
Traffic source mix
Direct
46.5%
Search
45.8%
Social
4.2%
Referral
3.1%
Paid referral
0.2%

LinkedIn followers

Follower count and growth

Total followers

68.7K

12-mo growth

+11.7%

Monthly growth

+1.1%

News

Links