Director of Public Relations

Responsibilities

• Own the annual PR strategy across all Outside brands and business lines, then execute it: source, write, and send the pitches
• Get fluent in our business (products, editorial calendar, roadmap, revenue model, competitive landscape) and turn that knowledge into narratives that are sharp and accurate
• Balance long-range planning with the flexibility to change course fast. Run this as a team of one or a small team, owning it from strategy all the way through execution
• Write and pitch stories. This role executes, it doesn't delegate
• Build real relationships across national business and consumer press, outdoor and trade media, tech publications, and niche outlets like travel, cycling, running, skiing, and events
• Drive campaigns across our core pillars: editorial launches, product and tech announcements (Gaia GPS, Trailforks), and experiential and live events
• Act as a spokesperson and prep executives for media interactions. Keep an eye on trend cycles for timely hooks
• Translate outdoor culture for national business, consumer, and tech press in a way that lands
• Spot the seasonal and cultural moments (race seasons, gear launches, athlete wins) that create real hooks for coverage
• Lead activations for major launches and events, like media previews and deskside tours

Requirements

• 8+ years of progressive PR and communications experience, including time in a senior individual contributor or director-level role
• Active relationships across national, trade, and niche category media
• A track record of building and running PR strategy for complex, multi-brand organizations
• Real pitching experience: you still write pitches and make calls yourself
• Experience running PR programs around athletes, talent, or brand ambassadors
• A track record of landing thought leadership opportunities: speaking slots, keynotes, award submissions
• Strong written and verbal communication, backed by a portfolio of pitches and coverage
• Crisis communications experience, including building protocols and leading real-time response
• Comfort with PR analytics and media intelligence tools

Preferred

• A personal connection to outdoor or active lifestyle pursuits
• Experience at a company with multiple brands or revenue streams
• A background in digital media, subscription businesses, or consumer tech
• Existing relationships with tech or startup media
• Experience in a startup or high-growth environment
• PR agency experience

Benefits

• health care, vision, dental, retirement, Flexible Time Away, sick leave, and more.