Senior Creative Strategist - Performance Marketing

Responsibilities

• Creative reporting, involving in-depth performance analysis.   You’ll explain the state of our paid ad accounts, designate top/bottom performers across channels, and thoughtfully analyze creative trends based on performance. Because you’ve got both data and creative expertise, you’re able to translate performance into actionable go-forward creative strategies & tactics.
• Owning strategic components of client relationships… which involves a lot of public speaking!   You’ll pitch strategic & tactical ideas, share creative live, present detailed creative reporting to large groups of clients, and field client questions about strategy and platform data on the fly.
• Developing sophisticated quarterly testing strategies for your clients . For us, this involves analyzing inputs like competitor & market research, historical performance, and upcoming brand priorities to craft compelling net-new messaging and audience hypotheses.
• Translating high-level strategy into tactical testing plans & concept roadmaps.   You’ll write tactical briefs for the creative team, scale top performers via smart iteration flights, and provide strategic feedback on edits.
• Acting as a strategic touchpoint and source of truth for our internal creative team.   You’ll translate reporting for creative teams, maintain logs of test results for team reference, and build tactical “playbooks” to help streamline our production processes and educate the creative team on top-performing ad formats for each client.

Requirements

• 5-7 years in-house or top-tier agency experience with a proven track record of leading performance creative strategy across paid social channels.
• A trusted partner for our clients who can guide them with paid social strategies that help them achieve their marketing and business goals
• Deep expertise of the digital landscape and knowledge of platform-specific best practices on Meta, YouTube, TikTok and additional/emerging platforms.
• Proven analytical ability - you can digest data and turn insights into actionable creative strategy that drives growth. You are comfortable operating across spreadsheets and storyboards and enjoy using data to tell a story
• Understanding of media buying best practices across social channels
• Demonstrated history of achieving and exceeding paid social media campaign goals
• Expertise across capabilities (creative, media, analytics), engaging with the larger team
• Exceptional written and verbal communication skills, and can summarize insights to create easy-to-understand client-facing reports
• Experience creating and implementing long-term testing and optimization practices
• The ability to thrive in a fast-paced environment with a consistent “can-do” attitude, seeing ambiguity as a challenge and not a deterrent

Benefits

• Benefits include unlimited PTO, Healthcare/Dental/Vision, 401k company match, and the best snacks in town