Director of Creative Performance
Bask & Lather
Yonkers, NY (Remote)
$175K/yr - $190K/yrIn-houseFull-timeDirector/executive8+ years exp.
4 days ago
Creative Strategist & Copywriter – Meta Lead Generation
Tampa, FL (Remote)
Salary Not AvailableMid LevelFull time
Posted 6 hrs ago
Job Summary
Own the end-to-end creative testing process for lead-gen campaigns, from strategy and copy to static design, while coordinating with Client Success and editors to drive scalable results.
- Own strategy, testing, and static design across the portfolio
- Write ads and scripts for Meta lead-gen campaigns and coordinate with media buyers and Client Success
Job Description
Responsibilities
- Creative strategy and offer testing. Get the account context from Client Success, decide which offers and angles to test, and set priorities across accounts.
- Hands-on copywriting and scripting. Write the hooks, headlines, primary text, calls to action, and video scripts for Facebook and Instagram.
- Static image ads. Choose the visual, write the on-image copy, and design the finished ad so someone scrolling on a phone can understand the offer at a glance.
- The next round of creative. Work with media buyers on spend and Client Success on which leads qualified. Use results to plan the next test.
- Write hundreds of ads a month across the portfolio. Own strategy, testing, and static design. Batch work, keep offers and voice straight, check accuracy, and flag competing priorities before deadlines slip.
- Collaborate with Client Success and editors; you won’t be on client calls or messaging clients.
Requirements
- Personally written ads for lead generation campaigns that ran
- Paid Meta experience for local service businesses, especially home services
- Strong lead-gen work from other industries or platforms counts
Gravitate Digital
Gravitate Digital helps home service businesses generate consistent, high-quality leads through Meta ads.We don’t just create content, we build and manage full-funnel advertising systems that drive real revenue. From scripting and production to ad management and optimization, everything we do is focused on one thing: performance.Our clients trust us because we move fast, communicate clearly, and consistently deliver results.What We DoPaid AdvertisingWe run and optimize Meta ad campaigns designed to generate qualified leads at the lowest possible cost.Content ProductionWe script, film, and edit high-converting video ads tailored to each business and market.Creative StrategyWe develop messaging, hooks, and angles that stop attention and drive action.Lead SystemsWe help structure how leads are captured, followed up with, and converted into custom
Salaries
Performance Creative median pay in the United States
Most pay falls between $81K and $125K. Based on 90 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
125
Traffic Source Mix
Search
45.3%
Direct
33.8%
Referral
12.9%
Social
5.2%
Paid
1.1%
Headcount Trend
Current headcount: ~5
Links
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