Senior Manager, Performance Creative

Responsibilities

• Lead the performance creative strategy and roadmap across Meta, TikTok, YouTube, Snap, and emerging platforms, aligning priorities with media plans, testing needs, and growth goals.
• Translate business objectives, customer insights, and performance data into clear concepts, briefs, messaging angles, and testing plans.
• Build and manage a structured testing program across hooks, formats, offers, audiences, customer segments, and stages of the funnel.
• Evaluate performance using metrics such as hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS, with clear recommendations on what to stop, improve, repeat, or scale.
• Forecast creative volume and develop production plans based on platform needs, spend levels, campaign priorities, funnel stage, fatigue patterns, and refresh cadence.
• Identify workflow, resourcing, and production gaps early, and build systems that improve creative quality, consistency, and velocity.
• Manage and develop a small team of creative strategists and production talent, setting clear priorities, feedback, and quality standards.
• Build and maintain customer personas and messaging frameworks using reviews, surveys, CRM insights, customer research, market trends, and creative performance.
• Translate customer motivations, pain points, objections, proof points, and product education needs into compelling hooks, offers, formats, and calls to action.
• Establish clear systems for creative intake, naming, tagging, reporting, analysis, and knowledge sharing.

Requirements

• 7+ years of experience in performance creative, direct-response marketing, creative strategy, growth marketing, or a related DTC or e-commerce role.
• Proven experience leading performance creative strategy and structured testing programs across Meta, TikTok, YouTube, Snap, and other paid media channels.
• Strong direct-response instincts and the ability to evaluate concepts, hooks, messaging, offers, formats, pacing, and visual execution through both creative and performance lenses.
• Deep understanding of creative performance metrics, including hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS.
• Experience translating business objectives, media priorities, customer research, and performance data into clear creative briefs, concepts, and production plans.
• Strong knowledge of creative testing methodology, including test design, variables, naming conventions, tagging, reporting, and analysis.
• Experience forecasting creative volume, managing refresh cadences, identifying fatigue, and planning production around media spend and growth priorities.
• Proven ability to build scalable creative workflows and identify resourcing, production, or operational gaps before they affect performance.
• Experience managing and developing creative strategists, editors, designers, or other production talent, with a track record of setting clear priorities and raising the quality of the work.
• Strong understanding of customer research and messaging development, including the use of reviews, surveys, CRM insights, market trends, and performance data to build personas and messaging frameworks.

Benefits

• $125,000 – $150,000 base salary, commensurate with experience
• Performance bonus tied to revenue metrics
• Medical, Dental, and Vision insurance
• Unlimited PTO + paid holidays
• Remote-first role, with occasional travel required
• Stipends for fitness, continuous learning, and work-from-home setup
• Discounts on iRESTORE Products
• High-visibility role with opportunities for career growth
• Collaborative, fast-moving team that values initiative and ideas
• And more!