Senior Creative Lead (Freelancer)

Responsibilities

• Performance-Focused Content Creation: Craft content with intent. From ideation to execution, you’ll be charged with weaving out clients’ visual identity, voice, and ethos into groundbreaking content, pushing engagement and metrics beyond set KPIs.
• Multifaceted Ideation and Creative Development: You’ll brainstorm, concept, plan, produce, edit, and write copy for content within a lean structure to bring ideas to life.
• Trend Analysis & Application: Vigilantly monitor the digital sphere. Absorb emerging social trends, ensuring our content remains at the front of relevance and innovation. When a trend surfaces, you're already brainstorming how to adapt it to our unique brand narrative.
• Detail-Oriented Post-Production & Delivery: Ensure each content piece undergoes rigorous post-production process & QA. From video edits, image selection, retouching to quality checks, every detail matters.
• Operational Mastery: Command multiple projects. Adhere to tight schedules, and ensure an iterative approach, valuing feedback and refining accordingly.]
• about_company

Requirements

• Solid Track Record: 5-6 years experience, creating and producing paid and organic social content. Your portfolio should echo your proficiency.
• Technical Prowess: Deep knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Figma, and Capcut. Photo+Video Camera operations, audio recording nuances, and lighting techniques should be second nature to you.
• Strong Design Capabilities: Strong digital design portfolio, encompassing static and motion design across digital ad placements and campaigns
• Studio Proficiency: Over 3+ years planning/running in-studio shoots. This entails everything from setting up the perfect shot to ensuring the lighting captures our clients’ energy.
• Intuitive Insights: A holistic grasp of the social media landscape is crucial. This entails understanding not just the emerging trends but the undercurrents shaping them.
• Versatility: Equally adept at team-based and solo projects. The ability to pivot between collaboration and independent endeavors is crucial.
• Rapid Adaptability: A dynamic environment isn't a challenge but an opportunity. This role demands proactive problem-solving and an innate drive.
• Excellent Communication Skills: The ability to communicate well with clients and internal stakeholders is a must.
• Production Budget Management: Ability to bid, forecast, keep a running total, and reconcile wrapped budgets for your shoots is a must.

Preferred

• Generative AI Experience: Proficiency in Midjourney, Stable Diffusion, ChatGPT a plus
• Retouching: Photo retouching a plus
• Styling & Set/Prop Design: Experience with wardrobe selection & curation, set design, prop selection and styling
• Food & Beverage Production: Experience generating content for food & beverage brands, particularly alcohol & spirits, that’s awesome.
• Fashion/Retail Production: Experience generating content for retail and/or fashion brands definitely a plus as well.