Senior Content Strategist

Responsibilities

• Own and evolve Zillow For Agents social strategy, translating business priorities, audience needs, product moments, industry trends, and cultural opportunities into compelling social programming across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Drive audience growth and engagement by developing programming designed specifically for real estate professionals - continually testing new formats, franchises, voices, partnerships, and distribution strategies to expand Zillow’s reach and relevance with agents.
• Lead social-first content development, partnering with creative teams and agencies to develop content that’s built for the way agents consume and engage with social.
• Develop a deep understanding of the agent audience and business, staying close to the conversations, challenges, trends, and opportunities shaping agents’ work and using those insights to inform social strategy and content.
• Build and grow Zillow’s agent social community, identifying and cultivating relationships with credible, influential agents who can become active advocates for the brand. Maintain an always-on pipeline of agent talent and create opportunities for agents to engage with Zillow, one another, and the broader Zillow For Agents community and use our channels to amplify their POVs.
• Activate agent voices through social-first storytelling, bringing agents into Zillow content through testimonials, product stories, educational content, events, campaigns, organic amplification, and other opportunities that showcase their expertise and experiences.
• Lead social strategy for agent events and industry moments, developing pre-event, on-site, and post-event programming that extends the impact of Zillow-owned and industry events through content, community participation, and agent storytelling.
• Partner cross-functionally across the agent business, building strong relationships with Product Marketing, Sales, Events, Communications, Research, Partnerships, Paid Media, and other teams to uncover stories, talent, insights, and opportunities that can come to life on social. The current role already functions as a connective point across many of these teams.
• Use performance and audience insights to continuously improve the strategy, identifying what resonates with agents and translating those learnings into stronger content, programming, and community initiatives.

Requirements

• 4–6+ years of experience in social media, B2B marketing, community, content marketing, creator marketing, or a related field.
• Strong understanding of social platforms and what makes content successful across Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging channels.
• Experience developing social or content strategies tied to measurable audience growth, engagement, or business objectives.
• A strong instinct for community building - you understand how brands can create relationships with audiences rather than simply market to them.
• Excellent relationship-building skills and comfort working directly with customers, creators, partners, or other external talent.
• Strong editorial judgment and the ability to recognize a compelling story, credible voice, or social opportunity - and quickly determine how to bring it to life.
• Experience working with creators, influencers, ambassadors, advocates, or user-generated content programs; experience managing or partnering with an influencer agency is a plus.
• Strong writing and storytelling skills, with the ability to translate complex products, business priorities, and industry topics into approachable social content.
• Ability to operate strategically while still being willing to execute - from developing an annual strategy to grabbing a camera at an event when a great story presents itself.
• Strong cross-functional collaboration skills and the ability to navigate multiple stakeholders, priorities, approvals, and workstreams.