Associate Director, Omnichannel Content Strategy & Operations

Responsibilities

• Partner with Portfolio Omnichannel Leads, Brand Marketing, IS/IT, and Analytics & Insights to develop omnichannel content strategies aligned to customer journeys, business priorities, channel plans, and orchestration objectives.
• Develop and maintain omnichannel content architectures that enable coordinated activation of approved content across email, websites, CRM, social media, paid media, field and rep-triggered communications, congress activities, and emerging channels (including partnering with IS/IT on platform configurations).
• Lead the development of scalable modular content frameworks, reusable content components, and content design standards to support personalization, next-best-action, and future orchestration capabilities.
• Establish and maintain end-to-end content operations processes supporting content planning, creation, promotional review, approval, deployment, reuse, retirement, and measurement.
• Own commercial content inventories, asset libraries, taxonomy, metadata standards, tagging structures, and content documentation to improve content discoverability, governance, and reuse.
• Serve as business owner for the commercial Digital Asset Management (DAM) platform, partnering with IS/IT to define platform roadmap, business requirements, user access models, onboarding, training, adoption, and operational governance.
• Partner with marketing operations, activation teams, agencies, and technology partners to optimize content workflows and integrate DAM assets with promotional review, CRM, content management, and marketing automation platforms.
• Identify and implement opportunities to improve content development, approval, and deployment processes through automation, operational efficiencies, AI-enabled capabilities, and emerging technologies.
• Develop and maintain content governance standards, operating procedures, playbooks, and documentation to support compliant and scalable omnichannel execution.
• Partner with Analytics & Insights to establish content performance measurement frameworks and leverage engagement insights to continuously optimize content strategy, modular design, activation effectiveness, and customer experience.

Requirements

• Bachelor's degree required.
• 8-10 years of progressive pharmaceutical or biotechnology commercial experience.
• Minimum 5 years of experience in omnichannel marketing, content strategy, digital marketing, marketing operations, content operations, or customer engagement.
• Strong knowledge of pharmaceutical promotional review processes and regulated content development.
• Experience developing omnichannel content strategies supporting HCP and patient engagement.
• Experience implementing or managing modular content frameworks and content reuse strategies.
• Experience working with content management systems, CRM platforms, marketing automation systems, and omnichannel engagement technologies.
• Demonstrated ability to translate brand strategy into scalable customer engagement programs.
• Strong understanding of customer journeys, content personalization, and omnichannel activation principles.
• Experience managing agency partners and complex cross-functional initiatives.

Preferred

• MBA or relevant advanced degree.
• Oncology launch experience.
• Experience with Veeva PromoMats, Vault, Salesforce Marketing Cloud, Adobe Experience Manager, or similar platforms.
• Experience with content supply chain transformation initiatives.
• Familiarity with AI-enabled content creation, modular content assembly, and content automation capabilities.
• Experience operating in a pre-commercial, launch-stage, or high-growth biotechnology environment.