Senior Content Marketing Manager

Responsibilities

• Help define GTM campaign content deliverables, working cross-functionally across marketing.
• Partner with integrated marketing to plan and execute multi-channel campaigns, helping shape content strategy and producing assets that bring each campaign to life across paid, owned, earned, email, events, and social channels.
• Own and deliver a rich pipeline of content that supports the GTM strategy across the customer journey. Content types include case studies, thought leadership, ebooks, webinars, co-marketing materials, newsletters, reports, content optimized for AI search, and presentations.
• Identify story opportunities and manage approvals, including legal review, to deliver accurate, on-brand content in the format that best serves the GTM.
• Translate complex technical concepts into clear, valuable content for mobile developers, publishers, and advertisers.
• Monitor and optimize content and campaign performance based on data, surfacing insights and recommendations to the team.
• Use AI and content tools such as Claude, Profound, and Sanity throughout the content workflow, from research and drafting to tracking and improving how Unity shows up in AI-powered search.

Requirements

• Experience in ad tech, mobile advertising, programmatic, or performance marketing, with a solid understanding of the mobile advertising and monetization landscape (e.g., user acquisition, ad networks, mediation, measurement).
• Hands-on integrated marketing experience, including contributing to or leading multi-channel campaigns from planning through launch and measurement, with a strong grasp of content distribution and performance metrics.
• Proven track record of producing high-quality B2B and B2C content that drives engagement and supports demand generation, aligned with messaging and positioning strategy.
• Strong writing, editing, and storytelling skills, with the ability to distill complex technical concepts into clear, compelling narratives for a range of audiences.
• Experience owning a content program as a senior individual contributor, including stakeholder coordination and editorial judgment.
• Proficiency with AI tools such as Claude and Profound, and experience applying SEO, GEO, and AEO best practices to content creation.

Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family-care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program