Content Marketing Manager

Responsibilities

• Use SEO and GEO (generative engine optimization) research to identify content gaps and buyer needs, then build and scale content programs to meet them
• Own the editorial calendar, brand voice, and messaging consistency across all content and channels
• Produce video from beginning to end: concept, scripting, filming, editing, and publishing
• Create thought leadership pieces in various formats, including articles, guides, webinars, and executive bylines
• Single source content: create core assets once and repurpose them across formats and channels
• Develop short-form content for social and video platforms such as LinkedIn and YouTube Shorts
• Distribute and promote content across a wide variety of owned, earned, and paid platforms
• Leverage AI for research, process improvement, and content structuring
• Measure content outcomes with analytics tools and use the results to refine strategy and prioritize future content
• Partner with Sales and Customer Success on content that supports the buyer journey and customer retention

Requirements

• 5+ years of B2B SaaS content marketing experience
• SEO/GEO experience identifying content needs and building and scaling content to meet them
• Proven experience creating video from beginning to end
• Ability to create thought leadership pieces in various formats
• Knowledge of single-sourcing content for reuse across formats and channels
• Experience distributing content on a wide variety of platforms
• Working knowledge of short-form content formats and best practices
• Experience measuring content outcomes with tools such as Google Analytics, Google Search Console, and marketing automation or CRM platforms
• Ability to leverage AI in research, process improvement, and content structuring
• Experience owning an editorial calendar and maintaining brand voice and messaging consistency

Preferred

• Background in collaboration, workplace, or workforce technology a plus