Marketing Content Coordinator

Responsibilities

• Content Creation and Storytelling
• Partner with Mission Delivery team to identify compelling, mission-centered stories.
• Write, edit, and adapt wish stories that demonstrate the impact of the chapter’s mission to use for the chapter website, social media platforms, email communications, fundraising campaigns, donor communications, and other marketing materials.
• Edit and organize photos and other visual assets provided by wish families, maintaining a centralized content library for use by the Development and Mission Delivery teams.
• Attend wish celebrations, fundraising events, and other chapter activities to capture photos, videos, and stories that support marketing and communications efforts.
• Digital Marketing and Website Management
• Manage and maintain the Make-A-Wish Eastern North Carolina website, ensuring wish stories, financial information, staff and board listings, event details, and other chapter resources are accurate, current, engaging, and aligned with organizational priorities.
• Create and distribute email marketing campaigns and digital communications in coordination with chapter priorities and fundraising initiatives.
• Support search engine optimization (SEO), generative engine optimization (GEO), and paid digital advertising efforts to increase online visibility, audience engagement, and awareness of the chapter’s mission.
• Monitor digital marketing performance, analyze trends, and identify opportunities to improve content effectiveness, website traffic, and audience engagement.

Requirements

• BA or BS Degree in graphic design, public relations, communications, marketing, or another similar program. Candidate must have at least 1-3 years of experience.
• Proficient in Adobe Creative Cloud Platforms including Illustrator, Photoshop, Lightroom Classic and Premiere Pro, knowledge of HTML/CSS is a plus.
• Working knowledge of social media platforms, Canva, Salesforce and Google Analytics.
• Valid driver’s license and reliable vehicle.
• Exceptionally high level of attention to detail.
• Ability to manage and prioritize multiple tasks efficiently.
• Ability to interact with all levels of personnel, handle sensitive information professionally, and maintain strict confidentiality.
• Excellent oral and written communication and customer service skills.
• Ability to troubleshoot and make sound decisions in response to rapidly changing situations.
• Available to work during Chapter office hours (8:30am – 5:00pm; Monday - Friday) as well as occasional nights and weekends to assist with wishes and events. This position is based in the Chapter office which is located near North Hills in Raleigh, NC. We currently work in a hybrid environment. Mondays and Wednesdays are required in-office days.

Benefits

• Salary - $49,000 per year (pay periods are bi-monthly).
• Comprehensive benefit package: Medical, Vision, Dental with 100% employer-paid options.
• Optional benefits for employee: Long-Term Disability and Life Insurance with 100% employer-paid options.
• Flexible Work Environment.
• 401(k) Retirement Savings Plan: up to 3% Match.
• Incentive bonus plan offered based on individual & organizational performance.
• Generous PTO Package including sick, vacation, and floating holidays.