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Blackbaud

Sr Manager, Brand Content & Thought Leadership

USA (Remote)

$117K/yr – $158K/yrSenior Level10+ years expFull time

Posted 22 hrs ago

Job Summary

Own and lead Blackbaud’s integrated content and thought leadership strategy, aligning research, customer stories, advocacy, and editorial initiatives with brand and business priorities.

  • Oversee Blackbaud Institute research, priorities, and success metrics.
  • Coordinate cross-functional teams across marketing, product, data, and leadership to deliver connected narratives.

Job Description

Responsibilities

  • Develop and lead Blackbaud's integrated content and thought leadership strategy.
  • Establish content priorities that support brand, marketing, communications, customer, and business objectives.
  • Build annual and quarterly content plans that align research, thought leadership, customer stories, advocacy, and editorial initiatives.
  • Create a connected thematic and editorial plan that brings research, expert perspectives, customer evidence, and advocate voices together around Blackbaud's priority narratives, partnering with vertical marketing teams to develop content strategies that support
  • Identify opportunities to strengthen Blackbaud's brand-level authority on key industry topics and emerging trends.
  • Provide strategic leadership for the Blackbaud Institute, including defining priorities, goals, roadmap, and success measures.
  • Manage stakeholder relationships across marketing, product, customer success, data, and executive leadership teams.
  • Ensure Institute research and insights support both market needs and business priorities.
  • Oversee alignment between Blackbaud Institute initiatives and broader thought leadership programs, including the AI for Social Impact Coalition and other strategic partnerships.
  • Lead editorial strategy for ENGAGE, the ENGAGE Podcast, and future owned thought leadership channels.

Requirements

  • 10+ years of experience in content marketing, thought leadership, editorial strategy, communications, or related disciplines.

Preferred

  • Previous experience in technology or social impact is preferred

Benefits

  • Medical, dental, and vision insurance
  • Remote-flexible workforce
  • Wellness Programs
  • 401(k) program with employer match
  • Flexible paid time off
  • Generous Parental Leave
  • Donations for Doers
  • Pet insurance, legal and identity protection
  • Tuition reimbursement program
Blackbaud logo

Blackbaud

Blackbaud (NASDAQ: BLKB) is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility, and individual change makers, Blackbaud’s essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and $100 billion donated, granted, and invested through its platforms every year, Blackbaud’s solutions are unleashing the potential of the people and organizations who change the world.Blackbaud has been named to Newsweek’s list of America’s Most Responsible Companies, Quartz’s list of Best Companies for Remote Workers, and Forbes’ list of America’s Best Employers. A remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom, supporting users in 100+ countries. Learn more at blackbaud.com or follow us on LinkedIn, Twitter and Instagram.

Founded in 1981
Charleston, South Carolina, USA
3.1K employees (231 in marketing)
www.blackbaud.com

Salaries

Posted range

$117K/yr – $158K/yr

Taken straight from the job posting.

Content Marketing median pay in the United States

$84K/yr

Most pay falls between $70K and $110K. Based on 3,340 salaries.

See all Content Marketing salariesSee more Content Marketing jobs
See all Blackbaud salaries

Marketing Team

Marketing Team Size
178 (6% of company)
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
21.1M
Monthly Google Ads Budget
$100.3K
Traffic Source Mix
Search
20.2%
Direct
30.4%
Referral
47.1%
Social
2%
Paid
0.1%

Headcount Trend

Current headcount: ~3.1K