Responsibilities

• The Crescendo narrative. You ghost-write and co-create with our CEO and leadership team. You turn their conviction about the future of CX into pieces that get cited, shared, and remembered.
• Original research. You commission and produce data stories — the kind that journalists reference and analysts quote. State of AI CX. The cost of bad customer experience. What 100% QA actually reveals.
• The category play. We're defining agent-native CX. You write the pieces that make that frame stick — methodology content, point-of-view essays, the Crescendo equivalent of Constitutional AI.
• Launch content. Every product announcement, press release, and launch moment needs a content arc. You build it — from the pre-announcement thought leadership to the post-launch case study.
• Competitive campaigns. You create the content that makes Zendesk, Intercom, and Sierra displacement happen. 'Your dashboard is lying to you' isn't a tagline — it's a campaign. You build those.
• Industry content. Banking, Finance, Healthcare, Retail. Each vertical has specific pain. You write the content that makes a COO at an insurance company feel like we built this for them.
• Webinar program ownership. Topic selection, speaker coordination, promotion, live execution, and repurposing. A webinar isn't a one-day event — it's a content asset that runs for six months.
• Event content. Before, during, and after. Pre-event thought leadership. Live social amplification. Post-event repurposing into blog posts, clips, email sequences, and sales assets.
• Customer stories. You interview customers, find the insight buried in their results, and turn it into a case study that closes deals. Not a quote and a logo — a story with a real before and after.
• You work closely with the VP of Product Marketing on strategy and positioning. You pull from sales call insights, win/loss data, and market insights to make sure what you publish reflects what buyers actually feel — not what we wish they felt.
• You measure what matters: share of voice, pipeline influence, content-assisted deals. Not pageviews.

Requirements

• 6-8 years in B2B content marketing, ideally at a technology company in a category-creation or high-growth phase
• A portfolio of work you're proud of — thought leadership, research reports, campaign content, case studies. Not a content factory. Specific pieces with specific results.
• Genuine AI fluency. You use AI tools daily. You have a workflow. You can show us how you produce more without losing quality.
• Strong editorial instincts. You know the difference between content that earns attention and content that fills a calendar. You fight for the former.
• Comfortable working with technical subject matter experts to extract insight and turn it into something a non-technical buyer finds compelling.
• Experience owning a webinar or event content program — not just contributing to one
• Track record of connecting content decisions to pipeline outcomes. You know what worked and why.

Preferred

• You've worked in B2B SaaS in a category-creation environment — where the market didn\u2019t have language for what you were building and you helped invent it
• You've ghost-written for a founder or executive and can match a voice that isn't yours
• You've published original research — not just curated statistics — that got cited externally
• You have a point of view on where B2B content is going that most people in the field would push back on

Benefits