Senior Consultant - Marketing Strategy & Transformation

New York City, NY (On-site)

$113K/yr – $213K/yrSenior Level7+ years expFull time

Posted 5 hrs ago

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Job Summary

Own and advance marketing transformation workstreams, design operating models, and develop data‑driven strategies, collaborating with cross‑functional teams and supporting MarTech enablement.

  • Lead marketing transformation workstreams and deliver engagements end‑to‑end
  • Design and implement marketing operating models and governance
  • Develop data‑driven strategies for segmentation, targeting, personalization, and lifecycle engagement

Job Description

Responsibilities

  • Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
  • Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
  • Develop components of data‑driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
  • Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
  • Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI‑enabled marketing use cases in collaboration with data and technology teams
  • Collaborate with cross‑functional teams and support client deliverables, proposals, and presentations to ensure high‑quality outcomes

Requirements

  • 5-7 years of relevant experience in consulting, digital services, or industry roles
  • Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment
  • Proven ability to lead workstreams and deliver engagements independently, end‑to‑end
  • Strong expertise in marketing operating model design and implementation
  • Understanding of modern marketing ecosystems, including:
  • MarTech platforms (e.g., Salesforce, Adobe)
  • Customer data, segmentation, and personalization
  • Omnichannel engagement and campaign execution
  • Experience working across strategy, data, and technology teams
  • Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management

Preferred

  • Hands‑on experience with AI‑enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)
  • Familiarity with agile marketing practices and innovation frameworks
  • Additional consulting or advisory experience

Benefits

  • Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
  • Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
  • Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
  • Life and disability insurance
  • Employee assistance programs
  • Other benefits as provided by local policy and eligibility
Idean UK logo

Idean UK

Idean UK is part of Idean, the global design studio. We build products, services and Beta businesses — businesses that launch faster, grow quicker, and behave bolder. Everything is changing: the competition, the tech, the way customers behave. It’s sweeping businesses away. It’s no longer enough to create something new. You need to change the whole way you create. Create a beta business. To do it we unite smart thinking, brave design and nimble build. Our approach brings all three together, and the effect is exponential.

Founded in 2009
London, England, GBR
1 employees

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